As a key player in the equestrian industry and with our ear fixed firmly to the ground, ETN strives to be first with the latest industry news. Our online news feed keeps you up-to-speed with a wide range of breaking stories and issues.

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22nd May, 2017.

Everyone equestrian is urged to sign a petition to the European Commission and impose a maximum journey limit of 12 hours for the 50,000 horses transported to slaughter across Europe every year.

International charity World Horse Welfare is basing its campaign on the latest scientific evidence from the European Food Standards Agency.

Under existing EU legislation, the journey to the slaughterhouse for many horses can last for days with little chance to eat, drink or rest along the way.

World Horse Welfare confirms that, thanks to previous campaigns, conditions have improved. While the number of horses transported long distances to slaughterhouses has fallen by 70% in the last 15 years.

This new petition is the next step in the charity’s journey to end the long-distance trade by 2027.

It’s calling on the European Commission to take heed of the recommendation from its own scientific advisors at the European Food Safety Authority to impose a 12 hour maximum journey limit for horses.

The proposed change would make compliance with the law easier for transporters – and therefore more likely to be enforced - as shorter journeys could be better harmonised with driver working and rest times.

“Horses should be slaughtered as close to source as possible and we hope to one day see the needless long-distance trade consigned firmly to history,” said Roly Owers, chief executive of World Horse Welfare

“I urge everyone to please sign our petition, and encourage your friends and family to do so as well. We know that petitions work and have helped bring about change - every signature counts.”

To sign the petition please visit:


22nd May, 2017.

Shires Equestrian is to return as sponsor of the New Product Gallery at BETA International 2018.

It will be the fifth consecutive year that Shires – a long time exhibitor at the show – has supported the feature area.

BETA International’s Shires New Product Gallery puts the latest lines, launches and brands in the spotlight.

It’s considered a trade fair essential for visiting retailers seeking new stock, ideas and inspiration.

“The New Product Gallery is always a hive of activity and draws a continual flow from visitors and exhibitors alike who are keen to find out about the latest innovations,” said Shires’ joint managing director Marcus Cridland.

BETA International organiser Claire Thomas added: “Shires has been a loyal supporter of the trade fair for many years. The synergy between this feature and Shires, with its exciting range of equestrian collections, works extremely well.”

• BETA International is the world’s leading trade exhibition for equestrian, country clothing, outdoor and pet products. The 2018 show takes place at the NEC, Birmingham, from 21 to 23 January. For further information about exhibiting, contact James Palmer, telephone +44 (0)1937 582111 or email


22nd May, 2017.

Newtyle Nominees Limited – the company that owns retailers Derby House and Ride-away - has acquired e-commerce host Internet Fusion Limited.

Founded in 2004, Internet Fusion controls a portfolio of e-commerce websites mainly in the outdoor and action sports markets.

Following the acquisition, Internet Fusion’s managing director Martin Brailsford has become group chief executive.

Martin Turley continues as managing director of the equestrian businesses.

Newtyle Nominees acquired Ride-away from Pets at Home in October 2016.

• Read more about this growing retail group’s plans in ETN June issue.


22nd May, 2017.

Nettex has appointed Jo Revell as south and south-west area account manager.

For the past 14 years, she has been the south-west area sales manager for Badminton Feeds/Baileys Horse Feeds.

After leaving education, Jo taught riding in Jersey.

She has also worked with the Swiss dressage team and at a private show jumping yard in Italy.

She has competed in different equestrian disciplines too.


16th May, 2017.

Jean-François Vignion, the CEO of French wholesaler Ekkia, died at the Hospital of Salpétrière in Paris on Sunday, 16 April. He was 65.

His funeral took place on 21 April in the Church Sainte-Geneviève in Asnières-sur-Seine.

“Mr Vignion will stay forever in our memories for his personal and professional contribution to the equestrian business world,” said a spokesman for Ekkia.

Ekkia owns the Equi-Thème brand and regularly exhibits at BETA International.

A new CEO, Eric Imiola, has been appointed.


15th May, 2017.

You and your customers are urged to spend five minutes next week taking a national survey into horses’ well-being.

Results from the National Equine Health Survey (NEHS), run by animal charity Blue Cross and the British Equine Veterinary Association (BEVA), help safeguard future equine health and welfare.

By giving an overview of equestrian consumers’ concerns, the data also produces valuable statistics for product development and retail planning.

Last year, survey records were returned for 17,000 equines.

The most notable diseases were lameness including laminitis, skin diseases such as sweet itch and mud fever, laminitis, PPIC (Cushing’s disease), recurrent airway obstruction and back problems.

The survey runs from 22 to 29 May. Visit or email to register.


15th May, 2017.

The way saddle fitters are trained is to change.

Last week, the Society of Master Saddlers (SMS) announced that its training methods have been refreshed following an internal review.

A new saddle fitting training manager, Alastair Sutherland, has been appointed.

There are also plans to expand SMS courses and their content.

In addition, the SMS has commissioned an independent study to investigate the effects of saddle tree length and width.

• Find out more in the June issue of ETN.


15th May, 2017.

Show trader and ETN diarist Guy Roper reports from Badminton.

Like the return of the house martens, my annual cycle of migration begins again: Badminton, Royal Windsor, Hickstead, Bramham... Living in the van, hearing the weather on my roof in the night, wondering what it means for the next day’s takings.

People often ask "How do you get a tradestand at Badminton?" It's a good question: I used to reply: “Keep applying or buy a company that already has a pitch.”

Now things are a little less clear and the process seems to be as mysterious as 2oz of feathers finding its way from Africa to the pitch under my eaves where they were last year.

There’s little doubt that an outside pitch is more cost effective than a tiny stand in one of the sheds. Long, long, ago it used to be a good way in; try one of the pavilions to see how your offer will go, then apply to move on and ultimately get your own place.

Logically, there should be turnover as companies revise their marketing strategy and move on - haven't seen Hilton Herbs there for a while. But now it seems the quickest way to make the transition is to be in lifestyle not equestrian.

How else do you explain the rapid move of the Polish pottery people from a box in a big tent to a stand on one of the main drags after only a couple of years? Apparently it was offered to them... Quite a contrast with other (equestrian) traders' experiences of repeated applications for years without result.

Perhaps another way in is that adopted by one chum. After years with a showcase stand in one of the sheds, applying each year on the appropriate form at the appropriate time, he got fed up and simply left. Three years later, the usual application to Badders suddenly proved successful and a prime slot suddenly appeared to be vacant.

In the world of Trump perhaps we shouldn't be surprised by our commercial fortunes depending on refusing to play the game anymore or the organiser's favourite choice of cornflake bowl.

Actually, it begs the question of what the organisers actually do as regards the tradestand community. Sure, all the right noises are there - "vital part of the show etc etc.” And, yes, I’m appropriately grateful for my free bacon roll - now that Badders has copied BETA at Gatters and stumped up a free breakfast for stand holders three years running.

After all, I needed the extra protein after some bright spark changed the tried and tested system for parcel deliveries to site and switched the pick-up point from a discreet and convenient tent at the show entrance to a disused bungalow in the village... What was a quick carry or a minor trip with a sack truck suddenly became an expedition with a van to battle with an overwhelmed chap in a houseful of cardboard boxes.

Why transform a simple system into a time-consuming chore? While adding to vehicle movements on the site and in the village and taking another lump out of the trading day to boot.

Hopefully this will go the way of the quickly reversed attempt to alter the main entrance to the site a couple of years back. Nice to see that logic can prevail sometimes - as it did over the improved wi-fi signal. Yay! No more flimsy credit card slips.

All they need to do now is sort out the randomly tripping electrics which seemed incapable of coping with predictable surges in demand (yes, we all like to use a kettle at breakfast or before supper), and provide some more showers for the daily armpit to charm-pit transition, and we'd all be happy!

As to the trading, it was a bit like the weather - mixed. Some of the chums had a cracking few days, others less so. It's still a four-day show over five days, and the extra overhead makes you look at the bottom line.

The footfall was there but the CBQ (carrier bag quotient) seemed to be down. Ironically, one jolly customer told me on the blustery Wednesday afternoon, when the wind was like a knife, that they'd come a day early to do their shopping to avoid the crowds. Maybe they should have come on Thursday when the only queues were for bacon rolls?

Punters know the tradestands are key to them coming to the event. I know the tradestands are key to the success of the event. But do the organisers really understand that the retail offer is a major draw to the event?

For me the jury's out on that one. And the verdict rests on the costs, the showers and power and how easy they make it for me to be a part of the complex whole.




3rd May, 2017.

Abbey England will be among the exhibitors at a London event set to showcase British products.

Meet the Manufacturer takes place on 24/25 May at the Old Truman Brewery, Brick Lane in the capital’s East End.

Abbey England is a well-known supplier of manufacturing and workshop materials, tools and accessories to the equestrian trade.

The company also serves the fashion and leather goods industries.

It will exhibit British-made products including Abbey locks, buckles and case fittings in different finishes such as pewter, gun metal and copper.

Leather and textiles suitable for bag straps, dog collars and leads will also be on its stand.

“As the demand for UK manufacturing increases, we are very proud to be a British producer and hope our range of products enables more manufacturers to be able to ‘make it British’,” said Peter Phillips of Abbey England.


3rd May, 2017.

India Thomson – former stable jockey to William Fox-Pitt - has joined feed company Spillers as a Care-Line nutritionist.

India grew up with horses. She passed the Pony Club A Test before running a competition yard in Suffolk where she competed, produced horses and point-to-pointed.

While employed by William Fox-Pitt, India travelled to the world’s top events. Her charges included Chilli Morning and Seacookie.

India now competes her ex-racehorse Shacklesborough at 2* level.

She is a milliner in her spare time.

“With more than 15 years of practical experience with horses, I’m really excited about the next phase in my career,” she said.

“As Care-Line nutritionist, I look forward to being a friendly voice for Spillers’ customers, helping them to find the best feed for their horses.”


3rd May, 2017.

If ever there was a case of equestrian persistence paying dividends, it’s the racehorse Gordon Lord Byron.

A new documentary film about the remarkable Irish Sprinter has its UK television premiere on Horse & Country TV this week (11 May, 9pm).

Gordon Lord Byron has amassed more than £1.7m in prizemoney, winning 15 times including Group One races from 71 starts.

But his start in life was in auspicious. Bought for €2,000, his owners only put him into training when no-one else wanted to buy him.

On his racing debut as a two-year-old, he was pulled up with a fractured pelvis. Only the perseverance of his trainer Tom Hogan ensured he was not put down.

As documented in this TV film Against The Odds, Gordon Lord Byron’s career also touched the lives of his connections in many inspiring ways.


3rd May, 2017.

Tackle & Guns, the 60 year old shooting and fishing trade magazine, has changed hands.

Marlow Creative has acquired the Tackle & Guns brand and intellectual property rights from David Hall Publishing (DHP).

As well as a monthly print magazine, Tackle & Guns has for 17 years also been a trade show. The 2017 running was cancelled earlier this year.

Marlow Creative is owned by Nick Marlow. He began his journalistic career on Tackle & Guns 17 years ago before editing sister title Tackle Trade World for seven years.

Nick said he is to bring a new look and feel to the magazine “with new, useful and interesting features and above all else, more news.”

Sean O’Driscoll, managing director of DHP, said: “With the changes going on in the company, Tackle & Guns was a brand that sadly we had to let go.”

A re-designed Tackle & Guns debuts in May.

Marlow Creative is due to make an announcement about the Tackle & Guns show later this month.


2nd May, 2017.

Baileys Performance Balancer has become the first of its kind to gain the BETA Gastric Ulcer Feed Assurance Mark.

It means the product is accredited as suitable for horses prone to or at risk from gastric ulcers when fed as part of a balanced diet.

Baileys Performance Balancer joins Baileys Ease & Excel plus four other products on the British Equestrian Trade Association (BETA) run scheme.

The BETA Gastric Ulcer Feed Assurance Mark was developed by BETA - in consultation with the Veterinary Medicines Directorate (VMD) – to help owners identify feeds suitable for horses and ponies prone to equine gastric ulcer syndrome (EGUS).

The trade association also runs the BETA NOPS [naturally occurring prohibited substances] feed assurance scheme.

Both schemes are open to all manufacturers – whether or not they are BETA members.

Find out more at


2nd May, 2017.

A number of suppliers have announced sponsorships of event riders ahead of this week’s Badminton Horse Trials (4 – 7 May).

Riding hat manufacturer Charles Owen is to support Willa Newton.

Leicestershire based Willa (27) is in her fifth year as a professional rider. The 2016 season saw her ranked 66th in the world.

Swedish brand Stierna Equestrian Sportswear has unveiled sponsorship of Izzy Taylor.

Currently ranked 20th in the world, Izzy joins Jesse Campbell of New Zealand and Irish rider Felicity Ward on Team Stierna.

Emily King is the latest signing for HorseHage.

Emily’s mother Mary King has been sponsored by the bagged forage brand for the past 15 years.

• See an upcoming ETN newsletter to read Guy Roper’s report from behind the scenes around the Badminton trade stands.


2nd May, 2017.

Laura Cooper has joined TopSpec as business development manager for Lincolnshire and the East Midlands.

Leicestershire based Laura previously specialised in customer relations in the world of banking.

Laura has ridden from an early age. She plans to compete in dressage with her recently acquired new horse Roxy who’s out of a Woodlander mare.

“I really enjoy all aspects of the job from meeting owners and riders during yard visits to providing advice on feeding, and supporting the many retailers I call to see,” said Laura of her new role with the feed company.”


2nd May, 2017.

Consumer confidence remains “surprisingly stable” despite media hype about shoppers’ spending being dampened by credit binging, inflation and flat wages.

GfK’s long-established Consumer Confidence Index dropped just one point to -7 in April. Its ‘major purchases’ measure showed an increase.

“In the face of widespread reports of rampant inflation, stagnating wages and anxiety over our borrowing binge, UK consumer confidence is surprisingly stable,” said Joe Staton, head of market dynamics at analysts GfK.

“Although the Overall Index Score remains in negative territory, we have not seen any evidence of the predicted post-Brexit trigger downturn, despite high levels of concern about the general economic situation of the country.

“Consumers continue to remain positive about the state of their personal finances and even report that now is a good time to buy.

“But is this too good to be true? Is this simply the calm before the storm? Is pre-Brexit economic turbulence yet to really batter households?

“That threat cannot be ruled out. But for the moment, consumer sentiment remains relatively buoyant as we enter our two-year window of renegotiation and navigate the run-up to the General Election.”


25th April, 2017.

Kanyon Outdoor is offering three riders the chance to be part of its sponsored team.

The Northamptonshire based footwear and clothing company invites entries via its Facebook page from riders of all ages and across all disciplines at every level.

In return for promoting the Kanyon brand for 12 months, the winners will each receive clothing and footwear, branded rugs and saddle pads, training with an international rider and “plenty of publicity”.

“We are so pleased to have the opportunity to support the equestrian industry and the rising stars of tomorrow in this way,” said Teresa McHugh, marketing manager at Kanyon Outoor.


25th April, 2017.

M&M Timber has been named Treated Wood Trader of the Year.

The accolade was presented to the Worcestershire company at the 2017 Wood Protection Association (WPA) Awards earlier this month (5 April).

M&M Timber specialises in machine rounded timber products, many of which are used for fencing.

The WPA promotes the use of wood protection technology to improve the performance and value of timber as a sustainable construction material.

Find out more about M&M Timber’s equestrian products in the May issue of ETN.


25th April, 2017.

Faulks & Cox Ltd (FCL), owner of Tubtrugs, has acquired Equine Speedskip.

The design registered poo-picking rake and skip sets are to be supplied to the trade alongside FCL’s current range of stable tools and tubs.

“Equine Speedskip have done a great job of bringing their product to market, not only in UK but in Europe too,” said Dean Cox, managing director at FCL.

“We’re delighted to be able to take the torch from Eileen [Pickering] and Gareth [Hulbert] and integrate this great British-made product into our range.”

FCL is mid-way through re-branding its Tubtrugs, Tyre Rubber, Gorilla Brooms and Wm Faulks labels under an umbrella name – Red Gorilla.

As well as equestrian, the company supplies the garden, homewares and building sectors.


24th April, 2017.

The 20th edition of the Snowhill Trade Saddlery catalogue is packed with new products.

UK retailers will each receive a copy of the 198 page publication with the May issue of ETN.

Never-before-seen jodhpurs, breeches, leather boots and luggage ranges are among the highlights.

At a time when good value is on everybody’s mind, the new Snowhill Trade Saddlery catalogue aims to tick the following boxes:

• Price
• Quality
• Design
• Choice

The colourful, glossy edition highlights four exclusive brands at different price points to suit all customers’ budgets.

Added to the company’s 24 hour delivery and friendly service, the new Snowhill Trade Saddlery catalogue is a retailer’s must-have buying tool.


18th April, 2017.

British Dressage (BD) has confirmed NAF as the new headline sponsor of its youth teams for riders under 21.

The Pony, Junior, Young Rider and Children on Horses squads will ride under the Team NAF banner throughout the season, culminating at their European Championships in July and August.

The three year deal was announced at the NAF Five Star Winter Dressage Championships at Hartpury in Gloucestershire last week.

The show marked the seventh anniversary of NAF’s sponsorship of the sport’s largest championship fixture.

The Monmouthshire based supplements manufacturer has also become one of the sport’s official partners, alongside Shearwater Insurance and Harrison Clark Rickerbys.

Top dressage riders such as Laura Tomlinson, Maria Eilberg and Fiona Bigwood have emerged from youth teams and gone on to win senior medals.

NAF also supports Bobby Hayler, Alice Oppenheimer and Phoebe Peters, who’ve competed at the youth European Championships.

NAF’s new support will go towards a year-round programme dedicated to nurturing future talent.

A training schedule including participation in nominated competitions will lead to the production of four squads to compete as Team NAF for Great Britain.

The first opportunity for Team NAF to sport the team colours will be at the forthcoming CDIO3* for Ponies, Juniors and Young Riders at Saumur in France, later this month (27 – 30 April).

Said Jason Brautigam, BD chief executive: “NAF is a brand which has a long association with dressage and this extension to cover our stars of the future is a mark of their commitment to long, lasting partnerships and supporting talent development.”

NAF chairman Richard Cleeve added: “It’s of paramount importance to cultivate the talent of the future to ensure the success and longevity of the sport.

“My father was a great supporter of developing young riders and I know he would be delighted too.”


18th April, 2017.

New Amazon Cash makes it possible to shop online with ‘real’ money.

Only available in America so far, it’s designed to appeal to those without bank accounts or debit/credit cards.

Up to 27% of US consumers – the so called ‘unbanked’ – are regular cash customers, according to the FDIC (Federal Deposit Insurance Corporation).

Amazon Cash works by customers receiving a barcode via email.

They can then hand over cash in participating stores to ‘top-up’ their online accounts with between $15 and $500 per transaction.

Alternatively, customers can print the barcode and take it to a store on paper.

Payment is placed onto the account and consumers are able to purchase items from the Amazon store immediately.

Amazon Cash is free to use. It will soon be available in 10,000 locations in major US cities, according to the company.

There is no report of the system arriving in the UK, yet.


18th April, 2017.

Charles Owen has recalled its Limited Edition 4Star Cross Country Helmet with Chrome Buckle.

The Wrexham based manufacturer says the move is due to the potential for extreme corrosion of the chrome buckle, which may result in buckle failure.

“This recall impacts this model in sizes 54 (0½), 55 (1) and 56 (1½),” said a spokesman for Charles Owen.

“Information regarding the helmet model can be found on the product satin, guarantee card or user instructions.”

Consumers are advised to cease use of the affected helmets immediately.

They are invited to contact either the shop they purchased the helmet from or Charles Owen directly in order to receive a replacement or full refund.

Consumers and retailers can contact Charles Owen on 01978 317769 or email for more information about replacement and refunds.


18th April, 2017.

TopSpec has appointed Jodi Finucane to the role of graduate equine nutritionist.

Originally from County Limerick in Ireland, Jodi studied for a B.Sc (Hons) in agricultural science at University College Dublin.

Having ridden all her life, she is a racing enthusiast with a special interest in breeding and producing youngsters.

Before joining TopSpec, Jodi worked for Hickstead based Irish showjumper Shane Breen and for Camas Park Stud in County Tipperary assisting with sales prepping, stud office duties and in the racing yard.

She has worked a breeding season at the Aga Khan Studs in Kildare too.


10th April, 2017.

Countrywide Farmers is considering selling off its 53 Countrywide stores.

The news follows the closure of 14 of the group’s retail outlets in February.

Last week, Countrywide Farmers reported a loss after tax of £9.9 million for the year ending 30 November 2016.

Countrywide Farmers’ directors described it as a “disappointing trading performance” following a period of change and investment, most notably in IT systems.

Discussions with its bank have been “positive”, says the Countrywide board, with funding agreed to support the company for the foreseeable future.

PwC (Pricewaterhouse Coopers) has been asked to explore a potential sale of the Countrywide retail business comprising 53 stores supported by field sales and back office teams.

Countrywide says it does not expect its Rural Energy LPG or Turf and Amenity business to be affected.


10th April, 2017.

Carrie Newman has joined Spillers’ national sales team as regional sales manager (north).

Carrie has been recruited by the feed company after two years working for Carr & Day & Martin. Before that she was in equestrian retail.

As well as working full time, Carrie is in the final year of a BA degree in equine studies. She’s also planning to show jump her horse Zander this season.

Describing working for Spillers as her “dream job”, Carrie added: “I’m really excited to get out and meet all my customers to see what we can achieve this year.”


6th April, 2017.

Would you like to see your sponsored dressage rider or brand ambassador compete at an international show?

The offer is open to all companies who contribute to the 1000 Club which is supporting International Dressage at Hickstead on 27 – 30 of July.

Already top riders including Carl Hester have chipped in to help the show that was cancelled last year due to a financial shortfall.

For 2017, donors of £1,000 will receive VIP access for two to the show, various other perks plus entry to a pick your own class. This means riders of any level can compete at the international fixture.

“We’ve already had generous support from riders,” said Dressage at Hickstead director Dane Rawlins.

“And we think this is a great opportunity for companies to give their sponsored riders the chance of a lifetime to ride at an international show - as well as great exposure for their brands.”

Find out more at


6th April, 2017.

Farm & Stable Supplies LLP has been awarded a Royal Warrant for equine supplies to HM The Queen.

The wholesaler of equine and veterinary products heard the news earlier this week.

“We feel honoured and are thrilled after supplying the royal stables and Household Cavalry for 40 odd years,” director John Newton told ETN.

Farm & Stable LLP was founded in 1975. Today it has an £8 million turnover and bases in Hampshire, Cheshire, Northern Ireland and Germany.


5th April, 2017.

You can relive the vibrant atmosphere of BETA International 2017 via a newly released film.

With personality appearances and action from around the show, there are also interviews with exhibitors, visitors and the organising team.

BETA International has also announced that Equestrian Trade News (ETN) is to continue as its media partner for the 2018 show at the NEC, Birmingham on 21 – 23 January.

“ETN is the only title to publish an official BETA International preview, complete with exhibitors’ list and show floorplan,” said editor Liz Benwell.

“We’re also first to deliver the latest BETA International news throughout the year.”

• Watch the BETA International 2017 video here.

BETA International is the world's leading trade exhibition for equestrian, country clothing, outdoor and pet products.

For further information about exhibiting, contact James Palmer, telephone +44 (0)1937 582111 or


3rd April, 2017.

Dr Rosie Naylor, a vet specialising in equine internal medicine, has been appointed by Virbac (UK and Ireland) as equine technical manager.

Virbac manufactures Equimax and Eraquell wormer brands.

Rosie is developing the company’s equine product portfolio and providing technical support and services to Virbac’s equine customers.

An equine vet for 11 years, in 2008 Rosie undertook a residency in equine internal medicine at the Royal Veterinary College.

She went on to investigate the effect of amino acid supplements on building muscle mass in the horse.

Rosie joins Virbac from Newmarket Equine Hospital where she was a consultant in equine medicine.

“I’m looking forward to putting my clinical expertise and veterinary experience to good use in a new environment,” she said.


3rd April, 2017.

Twickenham Stadium will host riding as well as rugby this Saturday (8 April).

Visitors to Bath Rugby's The Clash, a fun-filled family event, are being invited to try different sports activities – including riding two mechanical horses.

The Take up the Reins campaign’s RoboCob and Henry will be tacked up ready to ride in the West Fan Village in the Have a Go at Equestrian area.

Devised by the British Equestrian Trade Association (BETA) and supported by the British Equestrian Federation (BEF), Take up the Reins encourages equestrian participation among people of all ages and backgrounds.

Everyone who rides receives a goody bag with a booklet about taking up riding, a £10 Equine Taster Experience voucher to put towards a riding session and a coupon to exchange for a free pair of riding gloves when buying a first pair of jodhpurs and boots.

The Take up the Reins team and instructors from the Park Lane Stables riding school, Teddington will be on hand to help would-be riders.

A rugby match between Bath Rugby and Leicester Tigers in Twickenham Stadium follows the family fun.


3rd April, 2017.

The company that owns the Velcro trademark has acquired a minority stake in pet products supplier Petface.

Velcro Companies says the deal will add to its capabilities to develop innovative products.

The global company has manufacturing interests in the US, Belgium, Canada, Mexico, Uruguay, Spain and China, plus sales offices around the world.

Hertfordshire based Petface distributes more than 3,000 products for dogs, cats, small pets and wild birds.

The existing Petface management team will remain in place. Financial terms were are undisclosed.

"This new shared venture with Petface represents another strategic step in building our presence in growth markets,” said Mark Sater of Velcro Companies.

“And we are enthusiastic about the significant further potential for Petface to develop and deliver innovative products and expand globally.”

The arrangement will also benefit from strong consumer awareness of the Velcro brand, he added.

Petface CEO Peter Johnson commented: “We are looking forward to working with [Velcro Companies’] development teams… both businesses are dedicated to the details that make products functional, durable and easy to use.

“This significant investment aligns the business and gives Petface the perfect platform to grow internationally."

Established in 2011, Petface supplies large retailers, independent pet specialists and garden centres.

Velcro Companies has a 50 year history in fastening solutions.

It owns more than 400 active patents and numerous trademarks, including the Velcro trademark which is registered throughout the world.


The British Equestrian Trade Association – recognised as the official representative for the equestrian manufacturing, wholesale and retail trade.

BETA International – the world’s leading trade fair for the equestrian, country clothing and pet product sectors.

British Equestrian Directory – an online directory with more than 10,000 contacts from the world of horse, pet and country.

Equestrian Trade News, East Wing, Stockeld Park, Wetherby, West Yorkshire, LS22 4AW.
Tel: +44 (0)1937 582111 Fax: +44(0)1937 582778 Email: