Trade Fairs

Why you should be at BETA International . . .

BETA International, the world's biggest equestrian and country trade exhibition, takes place annually at the NEC, Birmingham, in February. The dates for BETA International 2009 are 15-17th February.

A globally renowned launch-pad for new products, exhibitors of equestrian equipment and services, bedding and feed, country clothing, gifts and pet products appear at BETA International to promote new and existing lines to the trade's most influential buyers.

UK and international exhibitors receive full support from BETA International's organisers who can tailor stands to suit each company's various needs. The NewZone, for instance, provides an economically attractive opportunity for emerging exhibitors.

Many exhibitors also take advantage of feature areas such as the Fashion Show, Horse Demonstration Arena, New Products Gallery and the Animal Nutrition Centre. These areas also provide inspiration and insight for visitors.

Organised by Equestrian Management Consultants, publisher of ETN, BETA International is open to members of the equestrian, country and pet trades. The attendance figure is independently audited by Audit Bureau Circulations (ABC), BETA International 2006 attracting 5,693 visitors.

With its famously friendly atmosphere, BETA International is a must for everyone who needs to know what's happening in the equestrian and country marketplace. A visit of more than one day is highly recommended.

BETA International 2009 - to exhibit or visit, or for further information, click onto www.beta-int.com or contact 01937 582111.