Trade Fairs

Why you should be at BETA International . . .

BETA International, the world's biggest equestrian and country trade exhibition, takes place annually at the NEC, Birmingham, in February. The dates for BETA International 2011 are 20-22nd February.

A globally renowned launch-pad for new products, exhibitors of equestrian equipment and services, bedding and feed, country clothing, gifts and pet products appear at BETA International to promote new and existing lines to the trade's most influential buyers.

UK and international exhibitors receive full support from BETA International's organisers who can tailor stands to suit each company's various needs. The NewZone, for instance, provides an economically attractive opportunity for emerging exhibitors.

Many exhibitors also take advantage of feature areas such as the Fashion Show, Horse Demonstration Arena and New Product Gallery. These areas also provide inspiration and insight for visitors.

Organised by Equestrian Management Consultants, publisher of ETN, BETA International is open to members of the equestrian, country and pet trades. Visitor numbers at BETA International 2010 were 4,443. The figure is independently verified by Audit Bureau Circulations (ABC) with no exhibitors or re-entries included. ABC's auditors also confirmed that an additional 700 visits were made by individuals attending on more than one day, making a total of 5,143 visits.

With its famously friendly atmosphere, BETA International is a must for everyone who needs to know what's happening in the equestrian and country marketplace. A visit of more than one day is highly recommended.

BETA International 2011 - to exhibit or visit, or for further information, click onto www.beta-int.com or contact 01937 582111.