US Equestrian Trade E-News


The sight of New York police officers riding in a certain style of saddle is boosting retail sales across the USA.

US retailers are benefiting as numerous US Police Departments, including the NYPD, choose to ride in Bates’ traditional Australian stock saddles.

Sales of the Bates Outback have “dramatically increased” since larger seat sizes were introduced in May this year. The new models also have heritage style leather.

“Police Departments are choosing these saddles for the benefit of their horses’ backs and riders’ seats over numerous hours in the saddle,” said Ellen Bates, president of Saddlery Brands International (SBI) – the US distributor of Bates Saddles and Wintec Saddles.

SBI also reports brisk sales of the Wintec 250 All Purpose since an updated, modern looking model was launched in May 2017.

The Bates and Wintec saddle brands will be at AETA on 12 – 14 August.



With an international airport on its doorstep, American companies have easy access to the world’s leading B2B show for the equestrian, country clothing, outdoor and pet product sectors.

BETA International 2018 (21-23 January) is the annual global buying and business platform located in Birmingham, the heart of the UK. It’s the perfect place to launch your business or increase its profitability.

With around 4,500 ABC-audited visitors – mainly key buyers and decision makers – and approximately 300 exhibitors from the UK and overseas, BETA International offers an unmissable opportunity to source innovative, new products and take part in this ultimate trade gathering held over three busy days, all under one roof.

This is a great time for American companies to get on board and secure a share of the UK's £4.3 billion ($5.5 billion) equestrian market. Exchange rates are extremely favourable and the show continues to be the launch pad for some of the finest and most inspiring new products and brands.

BETA International is also extremely accessible, with Birmingham International Airport literally next door and good-quality hotels – serviced by shuttle buses – on the doorstep, and visiting retailers can apply for free tickets.

“We’re really looking forward to welcoming you on 21 to 23 January,” says James Palmer, BETA International sales manager.



British royal Princes William and Harry love the game – and now polo themed accessories are being snapped up by retailers across the US.

Luxury South American inspired lifestyle brand pampeano has seen sales rocket by 328% following its US debut earlier this year.

Its expertly hand-crafted leather pieces can now be found in 14 cities across the country.

pampeano's pieces can be recognised by Aztec pampa diamond patterns hand-woven on leather using wax-dipped saddlery threads.

First seen on pampeano’s leather polo belts, the theme carries through to its bags, wallets, washbags and keyrings.

Pampa diamonds represent the peaks and troughs of the Andes Mountain range.



Award winning retailer signs off after a career in which she’s helped make riders safer.

Julie Mickler, of Kentucky based Bob Mickler’s, was named Charles Owen Helmet Fitter of the Month, on the eve of her retirement.

Julie is described by the helmet manufacturer as “a true team player when it came to fitting customers with the safest helmets.”

She worked with many local groups, including student jockeys from Keeneland Training Center, to ensure they wear correctly fitted helmets.

The Charles Owen Helmet Fitter of the Month award is a global accolade. It’s awarded monthly to retailers who go the extra mile in pursuit of rider safety and customer satisfaction.

BETA International 2018 sponsors

Equestrian Trade News (ETN) is the world's leading
equestrian, country clothing and pet product trade publication


The British Equestrian Trade Association – recognised as the official representative for the equestrian manufacturing, wholesale and retail trade.

BETA International – the world’s leading trade fair for the equestrian, country clothing and pet product sectors.

British Equestrian Directory – an online directory with more than 10,000 contacts from the world of horse, pet and country.

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