Trade shows team up.
BETA International and the Western & English Sales Association (WESA) have joined forces to promote their respective trade shows on either side of the Atlantic.
The move marks 40 years since WESA expanded beyond the Western sector to include English products.
The next WESA show is in Dallas on 18-21 August, with another on 19-22 January, 2027. BETA International is on 27-28 September at the NEC, Birmingham.
“By partnering with BETA International, we're creating new opportunities to connect businesses, share ideas, and support a stronger global marketplace for the entire equestrian community,” says WESA brand manager Sophie Jagella.
The WESA/BETA International alliance is “great for the trade in general as well as our individual shows,” added Liz Ormesher, BETA International event director.
“Shows like BETA International and WESA demonstrate the power of connection, of collaboration, and what we can achieve together as an industry and community.”
Admission to BETA International and WESA is free for bona fide members of the equestrian trade. For more information and tickets, visit www.beta-int.com or www.wesatradeshow.com
