“More exposure for no extra cost or effort.”
Entries are open for the 2026 BETA International New Product Showcase and Awards.
Organiser Racoon Media is urging companies to enter early to get maximum promotional benefit ahead of the trade fair at the NEC, Birmingham on 27/28 September.
New Product Showcase entries cost £175+VAT per product. Entered products must not have been on sale in the UK before BETA International 2025.
“The New Product Showcase and Awards have been long-standing features at BETA International, allowing exhibitors the chance to show their new products in a dedicated display zone, making it easy for visitors to the show to see what’s new on the market,” says a spokesperson for the show.
Entered products go forward to the New Product Awards with winners crowned across eight categories at the end of the show’s first day.
“However, there’s a lot of online promotion available too, with all entries being featured on the BETA International website after application (if the brand opts in), meaning that the earlier brands enter, the more promotion they’ll receive,” says BETA International.
Adds event director Liz Ormesher: “If you’re an exhibitor planning to enter, please do consider sending us your application as soon as you can as you’ll get lots more exposure for no extra cost or effort, giving visitors more chance to learn about what you’re bringing to the show and why they need to come and see you.”
There are eight award categories: Riderwear; Safety; Feed, Supplements and Forage; Bedding; Yard and Arena Equipment; Horse Wear; Horse Care; and Innovation.
To enter products, see www.beta-int.com.
