Newcomers join its sales and marketing teams.
Kerry Buttriss has joined NAF as regional sales representative for the East of England.
She becomes the main contact for stockists of the supplements and grooming products brand in Norfolk, Suffolk and Essex.
Kerry began her working life on event yards. She’s since held commercial and marketing roles at Central Wool Growers (now Mole Valley Farmers) and Bayer Crop Science.
“I’m delighted to be joining NAF and returning to my equine roots,” she said.
Kerry’s new job involves supporting customers, offering product and nutritional advice, and ensuring the NAF brand is showcased in-store and online.
Consumer advocacy role
In a second appointment, Jade Bensted joins the NAF marketing department as consumer experience and advocacy manager.
As NAF’s head of marketing Lucy Scott explains: “In this newly-evolved role, Jade becomes the frontline voice of the brand - supporting consumers across all service channels, offering expert advice and championing meaningful two-way communication with equine-loving communities.”
Jade competes in dressage with her Westphalian warmblood Cleo.
“I’m incredibly excited to be joining NAF, combining my professional experience with my personal passion,” she says.
Richard Moore, managing director of Global Supplements, part of NAF’s parent company AB Agri, said: “As we focus on the next chapter of growth, providing an exceptional customer experience and continued support for our loyal stockists are absolutely essential.”
