Official trade debut is next week in Dallas.
evoke is set for nationwide retail distribution across America from mid-February.
The British based safety brand will be introduced to the US market at the AETA (American Equestrian Trade Association) International Trade Show in Dallas next week (21 – 24 January).
Ahead of the launch, evoke has become the Official Helmet of US Equestrian and Official Partner of US Equestrian Safety Awareness Week, an event organised by the national horse sports federation.
“We are excited to welcome such a high-quality product to the United States,” said Bill Moroney, CEO of US Equestrian.
“evoke’s dedication to innovation and the highest level of safety align with our mission to protect athletes while they compete in the sport they love.”
David Mitson, CEO of evoke, added: “Rider safety is universal and our mission has always been to raise standards through innovation, performance and uncompromising protection without sacrificing comfort, style or affordability.
“I’m proud to be able to bring this to the American market.”
evoke is Official Safety Partner of the London International Horse Show, the National Equine Show, Horse of the Year Show, Blenheim International Horse Trials and BETA International.
