“Every listing is designed to give buyers confidence.”
LeMieux has introduced a resale platform to make it easy for consumers to buy and sell pre-loved branded products.
ReRide, within the LeMieux Insiders App, also enables shoppers to track down discontinued colours or complete a matching set from a previous season.
When selling through ReRide, customers can choose a cash payout subject to a 10% processing fee or a gift card credit for the full sale value.
There is already a host of social media sites for buying and selling second-hand LeMieux branded items. But the brand says that with ReRide, every listing is designed to give buyers confidence.
Features include messaging between buyers and sellers, offers and negotiation tools, items’ history verification and quality standards to prevent sub-standard or broken products from being listed.
“As ReRide grows, LeMieux will continue to celebrate the stories behind the products - whether that’s a saddle pad finding a new home, a rider completing a cherished collection or another quality LeMieux product staying in use for many more rides,” says the brand.
