More than 2,000 consumers are already joining in.
The SPILLERS brand is raising funds for Redwings Horse Sanctuary while encouraging owners of older horses to join its SPILLERS Super Seniors’ Club.
For every new member of the supportive online community, SPILLERS will donate £1 to the charity - up to a total of £5,000.
The initiative represents a win for privately owned senior horses, as well as those under the charity’s care.
The SPILLERS Super Seniors’ Club, launched earlier this year, already has more than 2,000 members keen to keep their senior horses happy and healthy.
“Whether they’re thriving in retirement, still active, or showing signs of ageing, your customers’ horses or ponies will thank them for joining our SPILLERS Super Seniors’ Club Facebook community,” said Claire Dyett, marketing manager at Mars Horsecare, home of the SPILLERS brand.
“And now the horses and ponies at Redwings will thank them too!”
SPILLERS has supported Redwings for more than 20 years.
The charity provides safe homes and specialist care for around 1,500 rescued horses who might otherwise have nowhere to go, as well as specialising in the care of the senior horse.
