“Continuing our support is a natural decision.”
Neue Schule is to return as main sponsor of BETA International in 2026.
It will mark the thirteenth year the North Yorkshire based bitting specialist has supported the equestrian trade event.
BETA International 2026 takes place at the NEC, Birmingham on 27/28 September.
“Continuing our support for BETA International is a natural decision,” says Sarfraz Mian, CEO of Neue Schule.
“The event is immensely significant to the equestrian trade industry and we are very proud to be long-standing primary sponsors.
“The association and partnership have been invaluable to showcase our new products and innovations. We are delighted that BETA International is continuing to grow and attract an even wider reach of international trade professionals.”
Event director Liz Ormesher said she was “thrilled” that Neue Schule has renewed its title sponsorship of BETA International.
“We are in a phase of building on the extraordinary success of this year’s edition where we experienced record-breaking visitor numbers in excess of 3,000 delegates across two days, with key buyers from the UAE, America and the UK,” she added.
