… at BETA International and beyond.
Tech brand Helmet Connect is to sponsor BETA International’s Seminar Theatre - a hub for discussion and learning – at the show on 27/28 September.
Helmet Connect uses a Bluetooth headset system attached to riders’ helmets to enable them to communicate with trainers, take calls or listen to podcasts.
"The Seminar Theatre is about conversations, education and looking at where our industry is heading," said Frankie Nemukula from Shaws Equestrian, distributor of Helmet Connect.
"As a brand, we want to be part of those conversations rather than simply putting a product on a stand, so sponsoring a space that brings people together to share knowledge and ideas felt like a really natural fit."
The two-day Helmet Connect Seminar Theatre programme includes a fireside chat with entrepreneur Joanna Jensen, panel discussions, talks, Mustangs' Corral pitching sessions, and awards presentations.
Said Liz Ormesher, event director of BETA International: "Working with a brand like Helmet Connect, that understands the value of this hub, is brilliant for the show, and for them as a brand too, showing how deeply they care about communication.”
To register for free BETA International tickets and see the Helmet Connect Seminar Theatre programme, visit www.beta-int.com.
