Sponsorship stays strong as season kicks off.
The trade is getting behind equestrian sport at the start of a world championship year.
The World Equestrian Games (WEG) in Aachen, Germany (11 – 23 August) will see titles contested in jumping, dressage, eventing, vaulting, driving and para-dressage.
Crucially, these are also qualifying competitions for the Los Angeles Olympics in 2028.
Meanwhile, a busy national and international show season is set to unfold with brands and retailers very much in the mix.
- Prize money at this year’s Mars Badminton Horse Trials has been increased. The winner will take home £125,000, and the total prize pot for the top 20 finishers is £451,500. Mars is the home of the SPILLERS brand.
- Baileys Horse Feeds has renewed its official feed partner role with British Eventing (BE) for a further three years. With 24 years of consecutive support, Baileys is now BE’s longest-standing commercial partner.
- British Eventing has announced a long-term partnership with Equell Nutrition. The company, founded by Rachael Heald in 2024, becomes BE’s Official Equine Supplement Partner.
- Online retailer GS Equestrian and Country returns as sponsor of the National Equine Show’s Meet & Greet feature where visitors can rub shoulders with celebrities. The consumer event takes place at the NEC, Birmingham, from 28 February – 1 March.
- D&H has signed a three-year agreement with British Dressage (BD) to sponsor the Associated Championships and the Intermediate I class at the National Championships.
- Isuzu UK is continuing as headline partner of GB Pointing. It’s the second year of collaboration between the pick-up brand and the grassroots of British jump racing.
- D&H, Harry Hall, Horsequest and Unibed are supporting the Thoroughbred Aftercare Programme (TAP) which assists the rehabilitation of former racehorses, unraced horses and brood mares from the Thoroughbred industry. TAP provides subsidised training to give horses second careers as riding horses.
- Hy Equestrian has announced a partnership with junior showjumper Anya Dewey Clarke who swept the board in 128cm championships in 2025 and has a strong social media presence.
- ADVERTISEMENT - 
