New gateway to the American market.
UK and Irish brands are pursuing US exports ahead of the upcoming AETA (American Equestrian Trade Association) International trade show.
Horseware, LeMieux and Shires Equestrian are among those setting up permanent showrooms at Dallas Market Center which hosts the trade show on 22 – 25 January.
The event runs concurrently with the WESA Western/English Apparel & Equipment Market.
Other companies taking showrooms at the Texas venue include Ariat, Amahorse, ERS, JPC Equestrian, Majyk Brands, Next One Equestrian/Ekkia and The Hassinger Group.
"We’re excited to welcome English [as distinct from Western] exhibitors to their new showrooms,” said Cindy Morris of Dallas Market Center.
“Their presence will enrich the English product at our marketplace and attract a new set of buyers seeking the highest-quality products.”
