And why place names matter to international buyers.
The rest of the world sometimes values British saddlery more than the Brits do, says a leading UK saddle-maker.
Nikki Newcombe is the managing director of Bliss of London. The Walsall based company is a prolific exporter.
“When you live in a country that doesn’t have its own [saddlery] manufacturers, British-made saddles are certainly regarded in high esteem,” says Nikki.
However, she’s disappointed that all UK equestrians don’t necessarily feel the same.
“I try and buy British where possible and support UK manufacturing or farming etc,” she says.
“So it’s sad that some of the high-profile riders don’t support this ethos with saddles as they often lead the way in what consumers purchase.”
Walsall… not Warsaw
In a wide-ranging interview, to appear in the September issue of ETN, Nikki also explains why Bliss of London is so named despite being based in the West Midlands town central to the UK saddlery industry.
“While we’re immensely proud of Walsall heritage, sadly most of the world does not know where Walsall is - or mixes up the pronunciation with Warsaw in Poland,” she says.
“London, however, is certainly known.”
Export award finalists
Bliss of London, Equilibrium Products, Hilton Herbs and Science Supplements are shortlisted for the Export Award at the 2025 BETAs.
The annual industry awards will be presented at the British Equestrian Trade Association (BETA) Gala Dinner on 28 September.
