BUSINESS-BOOSTING EVENTS TO COMBAT “TOUGH YEAR AHEAD”

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Packed calendar unveiled to help equestrian firms prosper.

A busy schedule of events, campaigns and conferences has been lined up for 2026 by the equestrian industry’s trade body.

2026 will feature a busy calendar of events,
campaigns and conferences

Export missions, stands at major shows, a new Business Summit and social media projects are on the British Equestrian Trade Association’s (BETA’s) agenda.

BETA says it’s ramping up engagement and networking activities ahead of a challenging year for its member brands, distributors and retailers.

“Although equestrian consumers – our customers – remain hugely committed to their horses and lifestyle, there’s no denying we face a tough year,” says Claire Williams from the trade association.

“That’s why BETA is offering more opportunities than ever for businesses to engage with the trade and consumers to foster new commercial outlets,” she added.

“We’re also encouraging consumers to shop responsibly via informative campaigns about topics such as rider safety and equine nutrition.”

What’s on for BETA and its members

  • AETA (American Equestrian Trade Association) trade fair, Dallas, Texas on 21-24 January.
  • spoga horse international trade fair, Cologne, Germany on 7-9 February.
  • BETA AGM & Equestrian Business Summit on 23 February.
  • National Equine Show, NEC, Birmingham on 28 February and 1 March.
  • National Equine Forum, London on 5 March.
  • Spring Feed Fact Fortnight social media campaign on 28 March – 12 April.
  • Rider Safety Equipment Conference, 21 April
  • Feed & NOPS Conference on 10and 11 June.
  • World Equestrian Games, Aachen, Germany on 11-23 August.
  • Scone Palace International Horse Trials on 27-30 August.
  • BETA International trade fair, NEC, Birmingham on 28-28 September.
  • The BETAs business awards and BETA Gala Dinner on 27 September.
  • Autumn Feed Fact Fortnight social media campaign on 17 October – 1 November

There are in addition exclusive member visits planned to the Royal Mews, Horses Inside Out Exhibition, The Devils Horseman and the Ceremony of the Keys, Tower of London.

To find out more, express an interest in participation or to learn about the benefits of becoming a BETA member, contact the BETA Office at info@beta-uk.org  

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