More brands in deals that give something back.
Equestrian sponsorship in 2026 is as likely to mean contributing to good causes as backing famous riders.
Carr & Day & Martin has expanded its sponsorship of World Horse Welfare by supplying grooming and care products across all four of the charity's rescue and rehoming centres.
The brand is also donating £1 from every tub of two Cornucrescine hoof care products sold until 30 April 2027.
Peter Rowbottom from World Horse Welfare said Carr & Day & Martin’s support “has made a significant positive difference to horses in need.”
In other agreements…
- The Pony Club has named BETA Bedding NOPS certified Sundown Products as its official bedding supplier. The chopped straw bedding makes for easy management and disposal for event venues, says Rachel Cubitt from the company.
- Baileys Horse Feeds is supporting Endurance GB’s Suitably Mounted initiative with a horse weighbridge, body condition scoring plus nutrition and management advice at ten competitions. The Suitably Mounted Group (SMG) suggests that the combined weight of a rider and tack should not exceed 20% of the horse’s healthy bodyweight.
- Safety brand evoke has partnered with Horse & Country in a multi-year title sponsorship of the network’s All Star Academy series. Production is underway on the seventh series of the reality showwhich follows amateur riders’ stories as they receive elite coaching.
- Leucillin is collaborating with Retaining of Racehorses (RoR) this year. Participants in RoR camps are being given bottles of the equine skincare product.
- A partnership between SEIB Insurance Brokers and British Showjumping (BS) gives members access to SEIB’s sports horse insurance with discounts of up to 20%. The insurer has also become title sponsor of the SEIB Big Star Young Horse Championship for the next three years.
- ADVERTISEMENT - 
