US NEWS

ETN has been the voice of the equestrian industry for more than 40 years, respected and held in high regard by equestrian retailers, manufacturers, distributors and suppliers. Its trade-tailored content makes for a highly topical and thought provoking read.

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We are looking for news from American retailers and manufacturers in the equestrian sector … or maybe you are an equestrian business in the UK with a story that you want to reach the USA (subject to editorial discretion). Simply email with your news and we’ll get back to you.

FOOTWEAR BRAND MARCHES TOWARDS EXPANSION

Grub’s has appointed the Kravetz Group to help push the outdoor footwear brand in the US sporting goods market. Established in 1998, The Kravetz Group specializes in marketing, advertising, product management, venture management and public relations. Kravetz will be supported by VSI (Veterinary Service Inc). This company began as a poultry product distributor back in 1960, but has since diversified and now wholesales a vast range of products to over 3,000 customers. Debbi Kravetz previously worked for VSI for seven years representing The Original Muck Boot Company and...

US COMPANIES SET TO WELCOME ROYAL VISITOR TO BETA INTERNATIONAL

American exhibitors and visitors are set to join industry counterparts from around the world to welcome Her Royal Highness The Princess Royal to BETA International 2020. The princess, a keen horsewoman herself, will visit the trade show on Tuesday 21 January, when she will be given a tour of the halls and introduced to some of the exhibiting companies.  She will see the equestrian, pet and country sectors’ very latest products and brands, as well as the work of apprentice and student saddlers.  “We are extremely honoured that...

INTERNATIONAL RIDERS’ HELMET RULE REVISED

All dressage and reining riders competing internationally must wear approved protective headgear from 1 January, 2021. The new rule – adopted at the FEI’s 2019 General Assembly in Moscow last month – effectively removes each discipline’s jurisdiction over helmets. While dressage riders such as Laura Graves and Charlotte Dujardin have long chosen to wear up-to-standard headgear, many international competitors have stayed in their traditional top hats. Under new FEI rules, helmets must be worn by anyone mounted on a horse at any time on any showground. Reining...

NEW LOOK AETA WILL BE “THE BEST TO DATE”

For 2020, AETA will be holding just one trade show – on August 5 and 6  (Wednesday and Thursday). The new dates represent a departure from AETA’s previous twice-yearly format in January/February and August. However, the show will return to its regular venue, the Greater Philadelphia Expos Centre, where it will run over two full days.   “There have been lots of changes with AETA,” said Anthony Gatto, the newly appointed president of the American Equestrian Trade Association (AETA). “AETA is a members’ show and...
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BREATH OF FRESH AIR FROM SPONSORS

US Equestrian has announced new partnerships with Haygain and Big Ass Fans. Under its agreement, hay steaming specialist Haygain will provide products and support for US Equestrian’s High Performance Teams. The federation’s members and their employees will also benefit through its Member Perks Program with a 5% discount on purchases of Haygain products. Under Big Ass Fans’ sponsorship, US Equestrian members can get 10% off its equipment. The Kentucky based company will also work with the organisers of national championship events to provide ventilation, cooling and lighting. “We always...

AMERICAN COMPANIES CLAIM SLICE OF UK’S £4.7BN EQUESTRIAN SECTOR

BETA International is a big hit with American companies that are returning to exhibit at its 2020 show. WF Young/Absorbine, Shapley’s Superior Grooming and Life Data Labs are all set to take their places at the global industry buying and business event at the NEC, Birmingham, UK, from 19 to 21 January. WF Young director of marketing Amy Cairy said: “BETA International remains a firm date in the Absorbine calendar. It is a great place for us to meet up with distributors, as well as providing an opportunity to meet face to face with...
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MORE RIDERS MEANS MORE BUSINESS

Whatever the economic climate, one thing’s for certain. When people own a horse, they’ll usually sacrifice most other luxuries to keep feeding and caring for it. In that respect, the equestrian trade is fortunate. Our customers’ passion is our best resource. But what happens when riders give up and owners pass on their horses? Like all specialist sectors, the equestrian trade needs a constant stream of fresh participants to replace those that fall by the wayside. In an ideal world, we’d be getting a whole new generation of riders into the...

IT’S TIME TO BREAK OUT THE BLANKETS…

Help you customers get the best from their turnout blankets with these handy hints from veterinarian and horseman Kieran O’Brien. CROSS SURCINGLES TOO LOOSEHorses commonly get their legs trapped in the cross surcingles because they are too loose. Regularly I see horses in fields with overly-loose surcingles flapping in the breeze. It’s an accident waiting to happen next time the horse rolls or lies down. The surcingles should fit snugly to the horse’s belly, with just enough room for the flat (not the width) of a hand to slide easily between the straps and the belly. ALWAYS USE A...

VISITOR REGISTRATION IS NOW OPEN FOR BETA INTERNATIONAL

American retailers are being encouraged to join their industry counterparts from across the word in registering to visit BETA International 2020. Buyers from the UK and overseas have been quick off the mark to apply for their free tickets in a bid to beat the rush for the show, which takes place at the NEC, Birmingham, from 19 to 21 January.“Online registration to date has been extremely encouraging,” said BETA International organiser Claire Thomas. “Retail is moving into a really busy season, so planning a visit well in advance helps to avoid any last-minute stress. 
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THE HEART-WARMING STORY OF SNOWMAN

As retailers gear up for Christmas, seasonal merchandise is taking centre stage.And what better than a holiday gift idea themed around a horse called Snowman, the inspiration for a new Breyer model?Snowman’s rags-to-riches story began in 1956 when Harry de Leyer, a Long Island riding instructor, went shopping for potential school horses in Pennsylvania.Arriving too late for the auction, he spotted ‘rejects’ being loaded onto a van bound for the slaughterhouse. Though bony, beat up and filthy, one gray plough horse showed enough spark to catch his eye. De Leyer made an offer, and for $80, the...
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