US NEWS

ETN has been the voice of the equestrian industry for more than 40 years, respected and held in high regard by equestrian retailers, manufacturers, distributors and suppliers. Its trade-tailored content makes for a highly topical and thought provoking read.

WHAT’S YOUR NEWS…?

We are looking for news from American retailers and manufacturers in the equestrian sector … or maybe you are an equestrian business in the UK with a story that you want to reach the USA (subject to editorial discretion). Simply email with your news and we’ll get back to you.

logo

BREATH OF FRESH AIR FROM SPONSORS

US Equestrian has announced new partnerships with Haygain and Big Ass Fans. Under its agreement, hay steaming specialist Haygain will provide products and support for US Equestrian’s High Performance Teams. The federation’s members and their employees will also benefit through its Member Perks Program with a 5% discount on purchases of Haygain products. Under Big Ass Fans’ sponsorship, US Equestrian members can get 10% off its equipment. The Kentucky based company will also work with the organisers of national championship events to provide ventilation, cooling and lighting. “We always...

AMERICAN COMPANIES CLAIM SLICE OF UK’S £4.7BN EQUESTRIAN SECTOR

BETA International is a big hit with American companies that are returning to exhibit at its 2020 show. WF Young/Absorbine, Shapley’s Superior Grooming and Life Data Labs are all set to take their places at the global industry buying and business event at the NEC, Birmingham, UK, from 19 to 21 January. WF Young director of marketing Amy Cairy said: “BETA International remains a firm date in the Absorbine calendar. It is a great place for us to meet up with distributors, as well as providing an opportunity to meet face to face with...
horses riding

MORE RIDERS MEANS MORE BUSINESS

Whatever the economic climate, one thing’s for certain. When people own a horse, they’ll usually sacrifice most other luxuries to keep feeding and caring for it. In that respect, the equestrian trade is fortunate. Our customers’ passion is our best resource. But what happens when riders give up and owners pass on their horses? Like all specialist sectors, the equestrian trade needs a constant stream of fresh participants to replace those that fall by the wayside. In an ideal world, we’d be getting a whole new generation of riders into the...

IT’S TIME TO BREAK OUT THE BLANKETS…

Help you customers get the best from their turnout blankets with these handy hints from veterinarian and horseman Kieran O’Brien. CROSS SURCINGLES TOO LOOSEHorses commonly get their legs trapped in the cross surcingles because they are too loose. Regularly I see horses in fields with overly-loose surcingles flapping in the breeze. It’s an accident waiting to happen next time the horse rolls or lies down. The surcingles should fit snugly to the horse’s belly, with just enough room for the flat (not the width) of a hand to slide easily between the straps and the belly. ALWAYS USE A...

VISITOR REGISTRATION IS NOW OPEN FOR BETA INTERNATIONAL

American retailers are being encouraged to join their industry counterparts from across the word in registering to visit BETA International 2020. Buyers from the UK and overseas have been quick off the mark to apply for their free tickets in a bid to beat the rush for the show, which takes place at the NEC, Birmingham, from 19 to 21 January.“Online registration to date has been extremely encouraging,” said BETA International organiser Claire Thomas. “Retail is moving into a really busy season, so planning a visit well in advance helps to avoid any last-minute stress. 
grey pony

THE HEART-WARMING STORY OF SNOWMAN

As retailers gear up for Christmas, seasonal merchandise is taking centre stage.And what better than a holiday gift idea themed around a horse called Snowman, the inspiration for a new Breyer model?Snowman’s rags-to-riches story began in 1956 when Harry de Leyer, a Long Island riding instructor, went shopping for potential school horses in Pennsylvania.Arriving too late for the auction, he spotted ‘rejects’ being loaded onto a van bound for the slaughterhouse. Though bony, beat up and filthy, one gray plough horse showed enough spark to catch his eye. De Leyer made an offer, and for $80, the...

CATWALK COOL AT RED-HOT SHOW

American retailers are set for some catwalk cool at BETA International 2020 courtesy of dancer Victoria Thomas and her company Red Ice Productions.  The professional entertainer, who has performed with some of the biggest and best names in the business – including Kanye West – will ensure that rider and country collections are put firmly under the spotlight. It is very much lights, camera, action as Victoria unveils a world-class fashion extravaganza with striking choreography, dancing models and some foot-stomping tunes. Buyers are invited to take...

WORLD CUP JUMPING VENUES NAMED TO 2023

Companies with ambitions to boost their shows business can check out these top trading venues.  The FEI yesterday announced locations and dates for Longines FEI Jumping World Cup  North American League qualifiers for the next three seasons. Following some competitive bidding, international horse sports’ governing body has allocated eight qualifiers across the USA, Canada and Mexico for 2020/2021 through to 2022/2023. Under a new formula, the FEI has reduced the number of qualifiers in a bid to strengthen the quality of the events. It hopes the move will...

NEW LOOK AETA SHOW “WELL RECEIVED”

2020 dates and venue announcedIt was all change at last month’s AETA trade show. But organisers were given reason for optimism with a positive response to what was effectively a new management.They also unveiled plans to hold the 2020 show in June when it returns to the same Philadelphia venue.The AETA show is now run by AETA, the trade association, itself - by the industry, for the industry.“We were very pleased with the overall turnout,” said Kyle Fernley, executive director of AETA (American Equestrian Trade Association).“The show was extremely well received by both the exhibitors and the buyers....

PRODUCTION CONTINUES AS TOP SADDLE-MAKER RETIRES

Three Walsall jobs saved as brand switches factories. Bliss of London has taken on the production of Keith Bryan Saddlery Co saddles following owner Keith Bryan’s retirement. All models will be supplied from Bliss of London’s Aldridge factory which is near Walsall. The former Keith Bryan Saddlery Co factory, in Lime Street in the town centre, has closed.   “We’ve effectively moved Keith’s factory into our factory,” said Nikki Newcombe, managing director of Bliss of London. “During the change-over, Keith has been coming in regularly to...
Subscribe to our Newsletter
The online ETN Newsletter brings the latest equestrian trade news direct to your mailbox. Packed full of industry talk, news, products, sponsorship and trade appointments, it keeps you in touch with everything that is happening in the trade..