US NEWS

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We are looking for news from American retailers and manufacturers in the equestrian sector … or maybe you are an equestrian business in the UK with a story that you want to reach the USA (subject to editorial discretion). Simply email with your news and we’ll get back to you.

grey pony

THE HEART-WARMING STORY OF SNOWMAN

As retailers gear up for Christmas, seasonal merchandise is taking centre stage.And what better than a holiday gift idea themed around a horse called Snowman, the inspiration for a new Breyer model?Snowman’s rags-to-riches story began in 1956 when Harry de Leyer, a Long Island riding instructor, went shopping for potential school horses in Pennsylvania.Arriving too late for the auction, he spotted ‘rejects’ being loaded onto a van bound for the slaughterhouse. Though bony, beat up and filthy, one gray plough horse showed enough spark to catch his eye. De Leyer made an offer, and for $80, the...

CATWALK COOL AT RED-HOT SHOW

American retailers are set for some catwalk cool at BETA International 2020 courtesy of dancer Victoria Thomas and her company Red Ice Productions.  The professional entertainer, who has performed with some of the biggest and best names in the business – including Kanye West – will ensure that rider and country collections are put firmly under the spotlight. It is very much lights, camera, action as Victoria unveils a world-class fashion extravaganza with striking choreography, dancing models and some foot-stomping tunes. Buyers are invited to take...

WORLD CUP JUMPING VENUES NAMED TO 2023

Companies with ambitions to boost their shows business can check out these top trading venues.  The FEI yesterday announced locations and dates for Longines FEI Jumping World Cup  North American League qualifiers for the next three seasons. Following some competitive bidding, international horse sports’ governing body has allocated eight qualifiers across the USA, Canada and Mexico for 2020/2021 through to 2022/2023. Under a new formula, the FEI has reduced the number of qualifiers in a bid to strengthen the quality of the events. It hopes the move will...

NEW LOOK AETA SHOW “WELL RECEIVED”

2020 dates and venue announcedIt was all change at last month’s AETA trade show. But organisers were given reason for optimism with a positive response to what was effectively a new management.They also unveiled plans to hold the 2020 show in June when it returns to the same Philadelphia venue.The AETA show is now run by AETA, the trade association, itself - by the industry, for the industry.“We were very pleased with the overall turnout,” said Kyle Fernley, executive director of AETA (American Equestrian Trade Association).“The show was extremely well received by both the exhibitors and the buyers....

PRODUCTION CONTINUES AS TOP SADDLE-MAKER RETIRES

Three Walsall jobs saved as brand switches factories. Bliss of London has taken on the production of Keith Bryan Saddlery Co saddles following owner Keith Bryan’s retirement. All models will be supplied from Bliss of London’s Aldridge factory which is near Walsall. The former Keith Bryan Saddlery Co factory, in Lime Street in the town centre, has closed.   “We’ve effectively moved Keith’s factory into our factory,” said Nikki Newcombe, managing director of Bliss of London. “During the change-over, Keith has been coming in regularly to...
new product gallery

SHIRES EQUESTRIAN SPONSORS NEW PRODUCT GALLERY

The company is set to sponsor BETA International’s showpiece of what’s new for a seventh consecutive year.Shires Equestrian has signed to sponsor BETA International’s New Product Gallery for the seventh consecutive year, in line with the company’s commitment to supporting the trade. This highly popular showcase of all that’s new and exciting is always eagerly anticipated by the show’s visitors and one of the top features on everyone’s “must see” list.Shires co-managing director Marcus Cridland said: “We are pleased to continue our sponsorship of the New Product Gallery for 2020 as part of our commitment to supporting...

CROSBY IS BACK IN THE USA

Popular saddle brand to make its return at the AETA show. Crosby, one of the world’s best-known names in saddles, re-launches in the US this month. Formerly owned by Millers, Crosby was acquired by The Weatherbeeta Group which has spent the last few years developing it globally. Re-launches have already taken place in Australia and in the UK and Europe via BETA International in January. On August 10 – 12, Weatherbeeta Group brings Crosby to the AETA show where the saddles can be seen at its booth. English style Crosby saddles are made from the finest quality leathers. They’re suitable for exercising,...

EXTRA SHOPPING DAY FOR INTERNATIONAL HORSE TRIALS

A fifth day added at this famous Fall fixture. 2020 will see Land Rover Burghley Horse Trials open for five days. The extra day – the Wednesday – has been added by organisers of the horse trials in Lincolnshire, UK to accommodate amateur event riders taking part in their own championship. The first horse inspection for the main competition also takes place that day. Burghley’s shopping area will be open on what’s now the event’s first day, offering traders an extra opportunity to do business....

DEATH ANNOUNCED OF VISIONARY IN EQUESTRIAN MANUFACTURING

His original blanket patterns are still in production today.Philip White, a founding member of Shires Equestrian’s manufacturing business, has passed away peacefully aged 95.Known as Phil, he was the father-in-law of Shires’ founder Malcolm Ainge.Phil developed Shires’ UK based manufacturing operation, first in Pershore, Worcestershire and then in Bromyard, Herefordshire.He designed the original patterns for the blankets Shires still manufactures today. Thanks to his vision, they have received many accolades for their good fit over the years.A family man and a keen lawn bowler, Phil retired 35 years ago but retained a lively interest in the business....
saddle with bling

LITTLE LUXURIES ARE ON TREND

New European launches include some unusual extras, while others are doing the right thing for the environment.There’s nothing new about adding a hint of bling and touch of patent leather to saddlery.But now German brand Passier has gone for big name sparkles by teaming up with Swarovski to enhance its saddles this season.Retailers and their customers can choose Swarovski crystals in three colours - silver Clear Crystal, golden Colorado Topaz and black Graphite - each in three sizes.Bespoke sparkles can be added to cantles, saddle flaps, skirts and stirrup loops, plus breastplates and bridles.Meanwhile Italian equine boots...
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