Trade shows its support.
Big brands are boosting their profiles by backing equestrian shows, riders and grooms.
As new partnerships and ambassadorships are announced, it’s a win-win for events, competitors and suppliers alike.
One show has even called on a celebrity chef to entice visitors…
evoke
evoke is the Official Safety Partner of Horse of the Year Show (HOYS) on 8 – 12 October. The brand is sponsoring The Evoke Stakes, an international jumping class, too.
“We will be showcasing our new, innovative collection of safety wear at the show and look forward to seeing many of our riding hats in the ring, as well as meeting new customers on our trade stand,” says evoke’s managing director and co-founder, Vicky Mitson.
D&H
D&H has become the Official Nutritional Partner to Mount St John, the international dressage hub owned and managed by Emma Blundell.
Mount St John Freestyle, the medal-winning dressage horse produced by the North Yorkshire based operation, was brought up on D&H Suregrow.
D&H is also Nutritional Partner to HOYS.
Gower Granary
Gower Granary has named international groom Emma Cornish as an official ambassador for its equine bedding and forage.
“Gower Granary’s products represent the kind of values we should all be getting behind; local farming, sustainable practices and genuine care for horses,” says Emma, who runs Elite Equine Care.
Fieracavalli
Visitors to the Fieracavalli show and exhibition in Italy on 6 – 9 November are invited to move ‘from stable to table’.
The event has given its food section a facelift with dishes curated by food guru Filippo Polidori.
HorseHage
HorseHage has announced international showjumper Joe Stockdale as the latest ambassador for the brand.
Says Mark Oliver Westaway, director of HorseHage: “[Joe] represents the very best of modern British showjumping - talented, hard-working and with a genuine commitment to the welfare of his horses.”
Horse&Rider
Horse&Rider magazine is an official media partner for the Agria Blenheim Palace International Horse Trials (18–21 September), which hosts the European championships.
“I’m delighted to have the opportunity to bring exclusive content around the event to our passionate audience,” says editor-in-chief Louise Kittle.
Horse&Rider and its sister title PONY will have a stand in the merchandise area. New subscribers will each receive an exclusive gift.
