“We’re entering an exciting new chapter.”
High-viz specialist Equisafety is switching from wholesale to in-house distribution and launching a new website for retailers.
The move to direct distribution to stores and e-commerce businesses will mean “even more competitive prices,” says managing director Nicky Howgate (née Fletcher).
“After many successful years of working with wholesaler Trilanco, Equisafety is entering an exciting new chapter,” she added.
“Our partnership with Trilanco has been invaluable, and we are grateful for the role they’ve played in helping us grow. However, as Equisafety continues to expand and evolve, we believe the time is right to regain full control of how our products reach our customers.”
On pricing, Nicky added: “The change of distribution means that the margin previously taken by the wholesaler will now be passed directly back to customers.
“This means that while Equisafety remains the world’s leading equestrian high visibility range, we are now able to offer our products at even more competitive prices.”
The new trade website gives retailers access to the Equisafety range plus marketing materials and product information.
