Big brand founder heads to trade show.
Joanna Jensen - the founder of Childs Farm and now an angel investor - is to appear at BETA International.
She will be chatting with presenter Rhea Freeman on the Seminar Theatre stage during the first day of the show
Joanna is a former investment banker who created Childs Farm - a skincare range for babies and children - on her kitchen table in 2010.
Childs Farm was acquired in 2022 for £37 million by PZ Cussons, the home of Imperial Leather and Carex.
Joanna’s equestrian interests include part-ownership of paralympic dressage rider Natasha Baker’s Keystone Dawn Chorus and involvement in eventing via her daughter.
Also on the agenda…
The BETA International Seminar Theatre will also host talks on HR, sustainability, AI and digital innovation on the Sunday.
The day concludes with live pitches by the New Product Awards finalists.
On Monday, a panel will discuss the future of participation, with further presentations on product development, marketing, retail strategy and safety innovation.
“We've worked hard to deliver a programme that provides something for everyone, whatever business they're in, and at whatever level they are within the company,” said Liz Ormesher, event director.
BETA International is on 27/28 September at the NEC, Birmingham.
