Our focus this season is on making things easier, says brand.
Dodson & Horrell is freezing prices across all its products for the autumn/winter period.
The feed brand says the move is “to support our stockists and horse owners alike.”
Dodson & Horrell’s pledge applies to trade, wholesale and end-user pricing.
“There will be no unexpected price increases this winter,” said a spokesperson. “This means you can continue to offer your customers the quality nutrition they trust, without the added worry of rising costs.”
Dodson & Horrell has also launched a Winter Feeding Made Easy campaign with marketing materials and digital promotional support available to retailers.
“Our focus this season is on making things easier,” said the spokesperson.
“We believe that when winter is hard, feeding should be easy. Together, we can make sure horses get the nutrition they need, while helping horse owners feel confident in their winter feeding choices.”
