And event’s feature area gets sponsor with “unique perspective.”
BETA International visitors can download a free app to help them make the most of the show.
A link to it is emailed to delegates when they register to attend the event at the NEC, Birmingham on 28/29 September.
Supported by BETA International’s headline sponsor Neue Schule, the app enables visitors to build a profile, book meetings, plan favourite seminars and arrange parking.
“By having an app for BETA International, exhibitors and visitors will be able to manage their time more effectively at the trade fair, ensure they connect with all the relevant people and secure good opportunities for their businesses,” said Sarfraz Mian, CEO of Neue Schule.
Event director Liz Ormesher said she was “really pleased” with response to the app so far.
“We’re dedicated to making this show, and future shows, a key event for any equestrian and country business in the UK and beyond, and part of that is ensuring that it’s easy for people to maximise their time in the hall,” she added.
The app will remain ‘live’ after the show for continued networking.
Seminar sponsor steps up
French company Ekkia is to sponsor BETA International’s Seminar Theatre.
With a rolling programme across the show’s two days, speakers in the Ekkia Seminar Theatre will cover subjects from AI to social licence, industry updates to sustainability, safety to saddlery.
As a supplier and retailer with 100 stores in France, Ekkia is supporting the feature area with a “unique perspective,” says event director Liz Ormesher.
Monique Westerdaal, sales and marketing director for Ekkia, added that the sponsorship “allows us to connect directly with the community, raise the profile of our brands, and share our vision for the future.”
Register for your free ticket to visit BETA International here
