New owner makes its mark on show.
BETA International has a new logo ahead of its return to the NEC, Birmingham on 28/29 September.
The trade show was acquired by Raccoon Media, organiser of the National Equine Show, in November 2024.
“The new logo is just the beginning of a transformative journey as the event embraces its roots while stepping confidently into the future,” said a spokesperson for Raccoon Media.
For more information about BETA International 2025, visit www.beta-int.com
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