Finalists include retailers, sales reps and best-loved brands.
Businesses and people in contention for 2026 British Equestrian Trade Awards (BETAs) have been revealed.
Winners across eleven categories are set to be announced at the BETA Gala Dinner on 27 September.
“All categories enjoyed strong entries, with the shortlist taking considerable time for the relevant judging panels to decide,” says the British Equestrian Trade Association (BETA) which organises the annual awards.
The finalists are:
Equine Careers Sales Representative of the Year
Stephanie Davies – Carr & Day & Martin
Amy Drew – Gallop Equestrian
Dan O’Sullivan – Keyflow Feeds
Alex Taylor – Omega Equine
Laura Thompson – LeMieux
Holdsworth PR Marketing Effectiveness Award
Equerry Co
Evoke Country & Equestrian
Team Bloomfields
GBH Exhibition Forwarding Export Award
Bliss of London
HLM Group
BETA Rider Safety Equipment Fitter of the Year
Nikki Bancroft – Millside Equestrian & Country Store
Emma Butt – Romsey Saddlery
Megan Gale – Saddlesdane Equestrian Supplies
Gillian Payne – Barnstaple Equestrian Supplies
Equine Fitter of the Year Award – Saddle Fitter
Kate Clark – Virtuoso
Sam Lander – Samantha Lander Saddles
Anne Marshall – Gammacks Saddlery
Jane Randall – Bay Saddlery
Equine Fitter of the Year Award – Bit & Bridle Fitter
Ema Baxter – The Horse Bit Shop
Ginny Bradley – The Bit Doctor
Julie Lyons – Ikkos Equestrian
Olivia Turner – Equine Bitting & Bridle Specialist
Test of Time Award
Blue Chip - Original Balancer
Biteback Products - Sweet Itch Relief Lotion
Equilibrium Products – Net Relief Muzzle Net
Racesafe – Racesafe Body Protector
Red Gorilla – Gorilla Tubs
Citation Trade Supplier of the Year
Bliss of London
Connolly’s REDMILLS UK
Evoke Country & Equestrian
Gallop Equestrian
HM Scarterfield
ENFAR Nutritional Helpline of the Year
TopSpec Equine
Feedmark
Science Supplements
Blue Chip
Omega Equine
Allen & Page
Zebra Products Retailer of the Year – Online
Online for Equine
Harry Hall
Hatton Park Saddlery
Millbry Hill
Redpost Equestrian
Absorbine Retailer of the Year – Store
Manor Equestrian
Chelford Farm Supplies
Millbry Hill – Stokesley
Stanah Pet & Country (Horse Feeds)
Northfields Farm Supplies
Barnyard Pet & Equestrian Supplies
“Every year we’re overwhelmed by the number of entries we receive, and the passion of the people voting for who they believe is worthy of special recognition,” said Claire Williams, executive director of BETA.
“Every finalist should be really proud to have got to this stage. We can’t wait to see everyone at the Gala Dinner and find out who wins these coveted awards.”
Winners of BETAs - including the recipient of the BETA Lifetime Achievement Award - will be announced at the BETA Gala Dinner at the Hilton Metropole, NEC, on 27 September. To book your ticket or table, visit https://bit.ly/4q0Fpuk.
