Brand launch part of deal.
AmaHorse has appointed Shaws Equestrian as its sole distributor for the UK and Ireland.
The Italian company is one of Europe’s largest manufacturers and distributors, supplying a range of products for horse and rider.
AmaHorse has two main brands. Equestro is set to be launched in the UK in Spring 2026. Acavallo is already established with its gel pads, seat savers and accessories.
“We’re delighted to be working with AmaHorse to bring prominence to these products that add to the welfare of horse and rider,” says Monty Stuart-Monteith, managing director of Shaws Equestrian.
Paolo Petyri, AmaHorse’s sales director, added that the company was pleased “to be working with such an influential, well-established partner in the UK.”
Equestro offers “technical and performance” clothing and equine equipment “featuring Italian style and design.”
