“We know retailers are always looking for ways to diversify.”
The maker of Likits equine treats and toys is on the scent of a slice of the £20 billion UK homewares market.
Talisker Bay International’s new Cremello brand, comprising fragranced candles and diffusers, is to be made available to the equestrian trade.
“We know retailers are always looking for ways to diversify and give customers reason to visit their stores,” says brand manager Lindsay Gall.
Besides making great gift ideas at an affordable price, the range will bring in repeat custom, she adds.
Cremello, named after the ethereal beauty of the equine colour, is made at Talisker Bay International’s Ayrshire base in lowland Scotland.
Three signature scents - Coastal Cypress & Amber, Velvet Rose & Patchouli, Oud & Leather Noir - are available as small or large candles and as diffusers. A Discovery Set comprises three small travel candles.
For retailers, there’s a limited-edition display package to promote the collection and enhance the store’s ambience.
The UK homewares market is estimated to be worth around £20 billion this year with analysists noting its resilience amid economic uncertainty.
