Home News ETN MULTI-MILLION POUND INJECTION FOR FIRM THAT SMOOTHS STOCK MANAGEMENT 

MULTI-MILLION POUND INJECTION FOR FIRM THAT SMOOTHS STOCK MANAGEMENT 

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Non-executive chair appointed as part of deal. 

A retail solutions firm that provides software services to the equestrian trade has won investment worth “multi-millions.”

“With BGF’s investment, we can accelerate our international expansion,” says Neil McQuillan who founded Citrus-Lime in 1999.

Citrus-Lime - which also works with independent retailers in the cycling and outdoor sectors - has attracted the attention of equity company BGF.

As part of the deal, David Quantrell joins Citrus-Lime as non-executive chair. 

David has chaired Retail Insight and LineView. He’s held non-executive roles at Egress and AIM-listed Oxford Metrics, plus executive positions at Hewlett Packard, McAfee and Box.

Citrus-Lime’s best-known product is its Cloud POS integrated point-of-sale and e-commerce retail platform.

The Cumbria based company says the multi-million-pound investment will support its ambitious growth plans, including technology development and accelerated expansion in UK and international markets.

Citrus-Lime already has a US base, and supplies Cloud POS to retailers in Europe and Australia.

“With BGF’s investment, we can accelerate our international expansion - particularly in the US - while continuing to enhance the platform and the support experience that underpins our success,” says founder and CEO Neil McQuillan 

“BGF has a strong track record of supporting high-growth SaaS [software as a service] businesses, and their partnership equips us to scale in a way that preserves the customer outcomes we’re known for.”

The Citrus-Lime investment transaction was led by BGF investors Josh Bean and Courtney Walker. It’s part of a £3 billion package to support high-potential companies across the UK, over the next five years. 

Of this, £300 million has been earmarked for businesses in the north-west.

“Citrus-Lime is a standout business with a growing and increasingly international customer base,” says Josh.

“It is highly scalable and addresses a clear market need, positioning the business for significant growth. We’re backing an experienced leadership team and look forward to supporting Citrus-Lime, as it enters its next phase of expansion.”

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