“We can give these brands the future they deserve.”
E Jeffries Saddlery, Harry Dabbs and Vale Brothers have a new owner.
Bliss of London has acquired the trio’s intellectual property, brand names, customer data and patterns from Baaj Capitol.
The acquisition secures the future of the well-known British brands, with production to resume under Bliss’s operation in the saddlery town.
In October 2023, Vale Brothers – then the home of Thermatex, Griffin NuuMed, Equimat, Jeffries and Harry Dabbs saddles – went into administration and was simultaneously acquired by JDS59 Ltd, part of the Baaj Capital group.
Following last week’s acquisition, Nikki Newcombe, managing director of Bliss of London, said: “This is a really exciting development for us and for the wider industry.
“These are iconic names with a rich legacy, and we are proud to bring them under the Bliss umbrella.
“We’re fully committed to preserving their heritage while offering the high standards of service and craftsmanship that Bliss is known for.”
Acknowledging that recent years have been “challenging for saddle fitters and customers associated with these brands,” Nikki confirmed that Bliss is working on re-establishing production and support.
“We know there is work to do, but we’re confident that with our team and infrastructure, we can revive these brands and give them the future they deserve,” she added.
Jeffries Lifestyle Ltd, the holding company created in the 2023 Vale Brothers takeover, continues to trade independently and retains the Thermatex and Griffin NuuMed brands.
