“It allows us to strengthen relationships with retailers.”
evoke is to return to BETA International 2026 - on 27/28 September at the NEC, Birmingham – as the trade show’s Official Safety Partner.
evoke’s sponsorship began last year. The partnership is the first of its kind for BETA International while evoke has similar arrangements with other events.
The past 12-months have seen evoke launch two new helmet styles. It’s set to introduce an air jacket at BETA International.
“Supporting the retail trade has never been more important,” says David Mitson, CEO of evoke.
“The economy, and the retail sector in particular, has faced significant challenges over the past few years, so it's vital that British brands like evoke continue to invest in and support both the industry and our retail partners.
“BETA International is the premier event for the equestrian trade, providing the perfect opportunity to celebrate everything that's great about our industry. It allows us to strengthen relationships with existing retailers, meet new stockists, and showcase our latest innovations and product launches for the year ahead.”
evoke will be on stand E94 at BETA International.
David is set to take part in the Seminar Theatre’s live programme. He is on the ‘Safety Innovation: What’s Changing and Why It Matters’ panel on Monday, plus a new feature on Sunday.
“Safety is an essential part of the equestrian industry, and evoke’s continuation of the partnership highlights their commitment, as well as BETA International’s, to safety,” said Liz Ormesher, event director.
