Initiative set to feature top manufacturers and sales inspiration.
The Feed Hub at BETA International is to be sponsored by Red Gorilla.
The tubs and stable tools brand has been a long-time exhibitor at the trade show.
The BETA International Feed Hub showcases leading manufacturers’ products and hosts a series of nutrition-themed seminars designed to boost retail sales.
Visitors can earn CPD points by attending some of the talks.
Katherine Tuckley, equestrian sales manager for Red Gorilla, said the brand was “delighted” to be sponsoring the feature area.
"Our range of stable management and feeding equipment fits perfectly alongside the Feed Hub, helping equestrian retailers provide their customers with everything they need to keep their yards running smoothly,” she said.
“At Red Gorilla, we’re committed to working closely with the trade and championing the retailers who keep our industry thriving.”
Liz Ormesher, BETA International event director, said Red Gorilla’s sponsorship of the Feed Hub was “a match made in heaven.”
“Last year, it was the place retailers went to learn,” she added.
BETA International 2025, at the NEC, Birmingham on 28/29 September, is organised by Raccoon Media which acquired the show at the end of last year.
