When the old ideas are the best…
Taking a break with a nice cup of tea is a treat for busy retail staff.
And that’s exactly how Horslyx grabbed stockists’ attention with its latest promotion which arrived the old-fashioned way.
The equine lick/balancer brand’s Take 2 and Have a Brew campaign saw posties deliver tea bags and a QR code for an online quiz to retailers across the UK.
The quiz prize of a branded jacket was won by Jade Coupe of Nottinghamshire store Manor Equestrian. She had answered all the questions correctly while putting her feet up with a cuppa.
Take 2 and Have a Brew attracted hundreds of entries, says Horslyx - proving that traditional marketing methods still work well.
“It was wonderful to see so many participants take a moment to enjoy a cup of tea while testing their knowledge about our products,” said Fiona Nellis, head of equine at the brand.
Photo by Daiga Ellaby on Unsplash
