TV celebrity adds voice.
In a boost to summer sales of hi-viz, riders hacking on roads are reminded to wear the products “whatever the weather or time of day.”
Equine leg bands are also recommended under the new Blue Cross Code: helping you and your horse stay safe launched by national pet charity Blue Cross.

Although hi-viz is often associated with dull winter days, Ruth Court of Blue Cross says it’s equally valuable to make motorists aware of horses in summer.
“With holiday traffic increasing, we want to remind everyone that even a small misjudgement around a horse can have devastating consequences,” she said.
“This new guidance helps both drivers and riders take practical steps to stay safe.”
TV presenter Ben Fogle is supporting the campaign.
“As someone who spends a lot of time in the countryside with my family, I've had several near misses while out riding – frightening and unacceptable experiences,” he said.
“The Blue Cross Code is a vital initiative. With greater awareness, we can prevent accidents and protect lives – both human and animal.”
Horses and their riders are considered vulnerable road users under the Highway Code.
The full Blue Cross Code is available at: bluecross.org.uk/blue-cross-code-horses
Blue Cross Code: key points for riders
- Be visible – Wear high-vis clothing, whatever the weather or time of day. Leg bands for your horse also help. Get them used to wearing them before heading out on the roads.
- Use hand signals – Let drivers know where you’re going.
- Be alert – Keep looking and listening.
- Observe your horse – If they show stress, pull over and give them time to (calm) settle?
- Thank drivers – A simple nod or wave encourages safe behaviour.
- Take a phone – For emergencies.
- Think ahead – Plan your route, tell someone, and stick to a schedule.
- Be patient – Take time helping your horse build road confidence.
- Consider the conditions – If weather or traffic is bad, it might be best to stay off the road.
- Consider taking the BHS Riding and Road Safety training and test or Ride Safe awards.