Deal combines new and traditional values.
EC Pro has become BETA International’s first Official Software Partner.
The equestrian management software specialist is also to sponsor the New Product Showcase for the 2026 event at the NEC, Birmingham on 27/28 September.
EC Pro, which builds software systems for riding schools and equestrian centres, will have a stand in BETA International’s Business Pavilion and branding on the New Product Showcase.
“This is the first partnership of its kind for the show,” said Beth Lothian, CEO of EC Pro.
“For us, it's a vote of confidence from one of the industry's biggest events, and a chance to reach riding school owners who might not have come across EC Pro before.”
Innovation on show
The EC Pro New Product Showcase is a hub for BETA International visitors seeking fresh and innovative products.
Added Beth: “We've built our own business on trying to make things better for riding schools and equestrian centres, so backing a platform that celebrates new ideas felt like a natural fit.”
EC Pro joins BETA International’s other commercial supporters including Neue Schule, the headline sponsor for 12 years.
“It’s great to work with EC Pro on a much-loved feature as well as a brand-new form of partnership,” said Liz Ormesher, event director.
“Being able to introduce new concepts alongside maintaining our heritage and keeping long-standing traditions in mind is part of what makes the show, and the equestrian industry, so exciting.”
Free tickets are available to BETA International for bona fide members of the equestrian trade. Register at www.beta-int.com
