“We’re supporting the retailers who keep the equestrian industry moving.”
Long-time BETA International exhibitor Red Gorilla will return to the 2026 show as sponsor of the Feed Hub.
The supplier of colourful tubs, bowls and bins will also have its usual stand – complete with large red gorilla statue – at the show on 27/28 September at the NEC, Birmingham.
BETA International’s Feed Hub enables companies to display their feeds and supplements, and meet visitors.
The feature area will host ten talks covering the latest nutritional research, products and trends too.
“Our tubs, buckets, feed skips and Gorilla Bins are used every day to prepare, carry and store feed, so there is a clear connection between our products and the knowledge being shared within the Feed Hub,” says Dean Cox from Red Gorilla.
“We also wanted to support a feature that brings feed brands, retailers and industry experts together. Education and good product knowledge are hugely important within the equestrian trade, and the Feed Hub gives retailers access to useful information that they can take back to their businesses and share with customers.
“Most importantly, the sponsorship reflects our commitment to supporting the retailers and professionals who keep the equestrian industry moving.”
BETA International event director Liz Ormesher added that the Feed Hub is “a great place for education, networking, and supporting retailers with the very complex topics of feed and supplements.”
BETA International says it encourages visitors from all aspects of the equestrian industry. Pre-registration must be completed at www.beta-int.com before free tickets are allocated.
