“Opportunities to take product development to a higher level.”
Two Netherlands based wholesalers – Bieman de Haas and Equine Industry - have merged to form Cavalli Group.
Bieman de Haas, founded in 1928, has grown from a regional supplier of equestrian products into an international player. Its own brands include BR, ANKY, Premiere and WHIS.
Equine Industry emerged in 2007 from TRUST Equestrian. Initially best known for its anatomical bits, it distributes other brands such as ONE Equestrian.
Joining forces creates opportunities to take product development, shared knowledge and long-term partnerships to a higher level, say the companies.
“Continuing together as Cavalli Group, we can strengthen cooperation with our partners by offering strong products, targeted advice and service that supports their daily practice,” says Kees Scholten, CEO.
“Both companies have always shared the same conviction: to create products that really make a difference to the partnership between horse and rider.”
