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WATCH YOUR LANGUAGE AHEAD OF BLACK FRIDAY

Prices and percentages are common pitfalls, warns watchdog.  Against a tough economic backdrop, this year’s Black Friday promotions and sales will be welcomed by the...

“MIND THOSE MARGINS AND FIND SOME BLUE WATER” 

Making the most of Black Friday at a tough time for retailers.  Bargain hunters are in the starting stalls ahead of the annual spend-fest that...

EQUESTRIAN COMPANY GETS BEHIND ALTERNATIVE TO BLACK FRIDAY

Campaign runs on same day as its discount-driven counterpart. While mass-market retailers tempt customers with Black Friday deals and discounts, an alternative campaign will be...

SUPPLIER OFFERS BLACK FRIDAY TRADE DEALS

Discounts are up to 25% off. Battles’ Coldstream Equestrian brand has Black Friday trade deals running until Monday 29 November. There’s 25% off everything in the...

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TRADING AT SHOWS? THREE COSTLY MISTAKES TO AVOID…

How the big brands make events work. Many equestrian businesses invest heavily in show stands but come home disappointed.  So says marketing specialist Rhea Freeman whose...