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BRAND BACKS SHOW’S FOCUS ON FEED

Initiative set to feature top manufacturers and sales inspiration. The Feed Hub at BETA International is to be sponsored by Red Gorilla. The tubs and stable...

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TRADING AT SHOWS? THREE COSTLY MISTAKES TO AVOID…

How the big brands make events work. Many equestrian businesses invest heavily in show stands but come home disappointed.  So says marketing specialist Rhea Freeman whose...