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NEW PLAYER IN THE AFFORDABLE RIDING HELMET MARKET

Sales strategy revealed.  A new name in riding helmets is supplying its lightweight, affordable products directly to consumers. Mulmet International had a stand at Badminton and...

VETS ASK MANUFACTURERS TO DEVELOP THEIR PERFECT HELMET

Design requirements spelt out at meeting.  Equine vets are urging manufacturers to develop safety headwear specifically designed to keep them safe at work. Vets say they...

DISTRIBUTION DEAL FOR HELMET BRAND

Headwear market hots up as new products launched. Mackey Equestrian has become the exclusive UK distributor of GPA riding helmets.  The Italian-made GPA Easy range meets...

NEW DISTRIBUTOR FOR SAFETY EQUIPMENT BRAND

New products are in the pipeline, it’s revealed. Gatehouse Equestrian has appointed KM Elite Products as sole distributor of its body protectors and riding helmets,...

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TRADING AT SHOWS? THREE COSTLY MISTAKES TO AVOID…

How the big brands make events work. Many equestrian businesses invest heavily in show stands but come home disappointed.  So says marketing specialist Rhea Freeman whose...