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LEMIEUX RETURNS AS SPONSOR OF THE LEMIEUX COFFEE SHOP AT BETA...

“We’re delighted to have the company supporting the show in this way again.” BETA International is excited to announce that LeMieux will be sponsoring the...

MARE SUPPLEMENT ADVERT BANNED FOR BEING OFFENSIVE

The promotion was deemed sexist. An advert for a product called Slut Mix has been branded “highly offensive, derogatory towards women and sexist.” LeMieux Ltd has...

EQUESTRIAN BRAND PLANS TO “SCALE-UP” WITH NEW INVESTMENT 

Ex-CEO of Joules becomes non-executive chairman. LeMieux has secured investment from LDC, the private equity arm of Lloyds Banking Group.  The terms of the minority investment...

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TRADING AT SHOWS? THREE COSTLY MISTAKES TO AVOID…

How the big brands make events work. Many equestrian businesses invest heavily in show stands but come home disappointed.  So says marketing specialist Rhea Freeman whose...