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RIDERS NUMBERS UP, HORSE OWNERSHIP DOWN – BUT ONLY SLIGHTLY…

First look at new survey which bodes well for UK equestrian industry. An impressive 3.2 million people in the UK have ridden in the last...

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TRADING AT SHOWS? THREE COSTLY MISTAKES TO AVOID…

How the big brands make events work. Many equestrian businesses invest heavily in show stands but come home disappointed.  So says marketing specialist Rhea Freeman whose...