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BRAND MAKES RETAILER TRAINING FUN

Stockists can hone product knowledge and win prizes. SPILLERS is making it fun for retailers to learn about its low-calorie fibre range with an interactive...

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TRADING AT SHOWS? THREE COSTLY MISTAKES TO AVOID…

How the big brands make events work. Many equestrian businesses invest heavily in show stands but come home disappointed.  So says marketing specialist Rhea Freeman whose...