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TOO MANY RIDERS STILL NOT WEARING AND USING HELMETS CORRECTLY

Survey results suggest further potential for helmet sales and education. One in four people who ride globally are still not wearing helmets.  And of those who...

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TRADING AT SHOWS? THREE COSTLY MISTAKES TO AVOID…

How the big brands make events work. Many equestrian businesses invest heavily in show stands but come home disappointed.  So says marketing specialist Rhea Freeman whose...