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RETAILERS MEET A WORLD CUP WINNER

Group gains product insight straight from the horse’s mouth. Twenty retailers and bit fitters have been treated to an exclusive demo by dressage heroine Becky...

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TRADING AT SHOWS? THREE COSTLY MISTAKES TO AVOID…

How the big brands make events work. Many equestrian businesses invest heavily in show stands but come home disappointed.  So says marketing specialist Rhea Freeman whose...