And what it takes to be best of the best…
The finest retailers make every customer feels valued and confident to shop with them.
And that’s what Absorbine is rewarding via its sponsorship of the Equestrian Store Retailer of the Year at the 2026 BETAs – the British Equestrian Trade Awards.
“Our equestrian stores are the backbone of our industry,” says Rachael Holdsworth from Absorbine.
“They are trusted local experts, offering genuine advice, building relationships with their customers, and helping horses receive the very best care.”
Nominations are invited from consumers and the trade for the 2026 Absorbine Equestrian Store Retailer of the Year award. It’s one of a series of BETAs to be presented at the BETA Gala Dinner on 27 September.
What it takes to win
Absorbine’s Rachael Holdsworth explained what it takes to claim the title.
“A winning retailer goes beyond simply stocking products,” she says.
“The best stores have deep product knowledge and create an experience where every customer feels valued and confident in their purchase. They play a vital role in educating riders and owners.
“It’s that dedication, professionalism and love of the horse that Absorbine is honoured to recognise and celebrate.”
Nominate your favourite equestrian retail store here
