New sponsor supports initiative.
VIP Goody Bags, sponsored by Keratex, will be presented to BETA International’s hosted buyers, New Product Showcase judges and industry guests.
The hoof care brand will join the show’s roster of supporters at the NEC, Birmingham on 28/29 September.
Retailers can apply to become hosted buyers under an initiative introduced this year by BETA International’s new owner and organiser Raccoon Media.
To qualify, buyers must represent businesses with three or more stores or a large online retailer and book at least five meetings per day with exhibiting brands.
Hosted buyers enjoy subsidised travel and hotel costs plus “exclusive networking opportunities” when attending the show, says Raccoon Media.
Keratex is best known for its patented Keratex Hoof Hardener invented in 1990. The company has since launched more products and been a regular exhibitor at BETA International.
“As a second-generation family business in the equestrian industry, we are proud to be standing among our peers and colleagues again this year to support BETA International and its fantastic work,” said Rosie Fell, director at Keratex.
Event director Liz Ormesher added: “We know the people receiving the goody bags will be delighted with the treats inside.”
“Having sponsors such as Keratex, alongside our headline sponsor Neue Schule, and the other companies who are working with us as partners and sponsors, means we can achieve more and deliver more for exhibitors and visitors alike.”
