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WHY BADMINTON WINNER’S SPONSORSHIP IS THE REAL DEAL
Authenticity wins the day.
No wonder everyone admires Badminton winner Ros Canter.
She’s the consummate horsewoman and comes across as a lovely human being, complete with heart-on-the-sleeve emotions, writes ETN editor Liz Benwell.
Her sponsorship arrangement with Equipe is equally authentic.
It continues a decade after Ros originally - and privately - chose...