US NEWS

ETN has been the voice of the equestrian industry for more than 40 years, respected and held in high regard by equestrian retailers, manufacturers, distributors and suppliers. Its trade-tailored content makes for a highly topical and thought provoking read.

WHAT’S YOUR NEWS…?

Is your company launching a new product for this sector?   Let us know about it.       

Simply email with your news and we’ll get back to you.

KIND TO THE PLANET, KIND TO POCKETS

Popular range gets recyclable packaging – and it’s on special offer too… NAFOFF Spray is now available in new easier-to-recycle bottles.  The smart ‘whiter than white’ bottles offer the same road-side recycling as the rest of NAF’s pots.  “It’s part of our continued commitment to improving the recyclability of all our packaging and to ‘closing the recycling circle’,” says NAF which manufactures at its factory in Monmouth. The new, white packaging highlights the different sprays’ labels in their familiar colourways to...

HOLD YOUR HORSES!

Handy product makes a great add-on sale. Horslyx Holders are perfect for keeping the balancer licks clean and accessible.  Available in sizes to suit 5kg and 15kg blocks, they create useful add-on sales for retailers too.  Horslyx Holders are reusable and designed to keep the licks free from mud in the field, and hay and bedding in the stable.  The 5kg Horslyx Holder (RRP £38) attaches to a wall or fence. It has a detachable restrictor grill to slow down...

WHY BALANCERS ARE SO RELEVANT RIGHT NOW

Some timely advice to pass onto your customers.  Balancers are a particularly relevant food source to discuss at present, considering the recent encouragement to start riding our horses once more, writes Dr Courtney Miller BS BVetMed MRCVS, Dodson & Horrell, head of technical department. As we come out of this variable period, when many of us will have altered our management and feeding routines in a hurry, a balancer might be the perfect option to consider… they truly are that versatile. But why? If we talk human equivalents,...

PRODUCT PUNCHES ABOVE ITS WEIGHT

A fresh take on the tool every tackroom needs.  The new Sprenger Power revolving leather punch overcomes all those annoying glitches about traditional hole punches. Massive muscle power is not required to use it – and it creates a clear hole in any type of leather. Made by Sprenger in Germany, the plastic-coated stainless-steel tool is a must-have for every tackroom and saddler’s workbench.  Any rider would love one for their birthday; and it would come in handy at home...

ITCHING FOR SUMMER SALES?

New barrier cream launches this week… Lincoln Itchy Switchy S.O.S. Skin Shield is the third product in the Itchy Switchy Save our Skin (SOS) three-step system to manage the seasonal itch-scratch-rub cycle.   New this week from Battles, the topically applied barrier cream protects the skin from insect bites, including midges and horseflies. SOS Skin Shield can be used to safeguard the dock, mane, ears, teats, sheath and inner leg areas, as well as wounds caused by fly bites. Designed...

FLY SPRAY USES PATENTED TECHNOLOGY

New chemical free formula naturally repels insects. Brinicombe Equine has launched a new organic fly repellent.  Think Fly Spray, part of the Devon based company’s range of Think products, uses the Denis Brinicombe Group’s patented PST22 technology to deter flying insects.  Key to PST22 technology is garlic. As managing director Keith Greig explained: “We started developing PST22 Polysulphide Technology almost 20 years ago and have established a process that captures, stabilises and unifies powerful polysulphides, plant extracts often described as ‘nature’s defence’. 

FLEA AND TICK PRODUCT HITS THE SPOT

Following legal reclassification, a treatment for cats and dogs can now be sold over-the-counter.  Effipro spot-on flea and tick treatment for cats and dogs has been reclassified AVM-GSL. It’s therefore now available to be sold over-the-counter in pet shops and retail outlets that cater for pets.  Effipro, supplied by Virbac who also produce Indorex household flea spray, could previously only be dispensed by a vet, pharmacist or Registered Animal Medicines Advisor (RAMA/SQP). The product is approved for use on cats...

COPING WITH COVID

How supplements can help your business survive the biggest challenge of a generation. Those of us with experience in this business know Spring can be an unpredictable time for sales, writes Kate Hore RNutr (Animal), nutritionist at NAF. But, surely, nothing can beat Spring 2020 for sheer “I didn’t see that coming!”  We find ourselves in strange and worrying times, with concerns for our loved ones, our businesses and our customers.  However, the health and welfare of our horses remains paramount, and we here at...

HOLD THE FRONT PAGE!

Much anticipated trade catalogue is online – with printed version to follow.  Covid-19 may have delayed printing of the Snowhill 2020 Trade Catalogue – but retailers can view all 130 pages online now. The on-paper version of issue 23 of the annual glossy publication from the supplier of brands such as Rhinegold is running around three months behind schedule. “It was due to go to print two weeks after lockdown ready for 1 May, to be distributed with ETN,” said Snowhill’s sales director...

BE KIND TO YOURSELF AND YOUR CLIENTS

New hand wipes and sanitisers for people on the move around shops and offices, stables and kennels.  CleanRound has launched the Safe Hands range of hand sanitisers and wipes. The collection is effective in killing many bacterial, viral and fungal infections including coronavirus (although not tested against Covid-19). The products’ formula already features in CleanRound’s equine and canine shampoos, wipes, hand foamers and cleaning products. New Safe Hands sanitisers come in in 50ml and 100ml atomisers, with a one litre...
Subscribe to our Newsletter
The online ETN Newsletter brings the latest equestrian trade news direct to your mailbox. Packed full of industry talk, news, products, sponsorship and trade appointments, it keeps you in touch with everything that is happening in the trade..