PRODUCT NEWS

ETN has been the voice of the equestrian industry for more than 40 years, respected and held in high regard by equestrian retailers, manufacturers, distributors and suppliers. Its trade-tailored content makes for a highly topical and thought provoking read.

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NEW PRODUCT KEEPS PENNIES IN POCKETS

Value for money for consumers; merchandising for retailers. SmartLick is the no-frills feed block from the Horslyx Stable. The high quality, economy block keeps more pennies in your customers’ pockets for other purchases, say the suppliers.  The vanilla flavoured, poured block is manufactured using a different method from Horslyx. The result is an affordable product for all equines.   SmartLick contains a blend of essential vitamins and minerals to help maintain ideal condition, while a yeast-based prebiotic supports beneficial intestinal...

STORAGE IDEA TO USE AND SELL

When space is at a premium, here’s a handy product to help you and your customers.  The Gorilla Tub Stack 'N' Store is a clever storage solution from Red Gorilla. It’s great for saving space while keeping the tackroom tidy.  Each lidded tub has two easy-grip handles on the sides, and two handle holes at either end, making them easy to carry and manoeuvre.  Made with more than 70% recycled polypropylene, they’re environmentally friendly too.  The storage...

NOW THAT IS A CLEVER IDEA…

Popular product packaged in a travel pouch. Saracen Horse Feeds has created a 2kg travel pouch version of its Re-Covery Mash.  Launched last year, the mash can be fed as and when needed - and is ideal for travelling, competing and after exertion.  Re-Covery Mash Travel Pouches are ideal for taking to shows, horsey days out and for keeping in the feedroom. They’re 100% recyclable too.  The banana flavoured mash includes super-fibres, electrolytes, vitamin E and live yeast. 

FREE GIFTS WITH PURCHASES OF THIS AUTUMN ESSENTIAL

New sales manager unleashes seasonal promotions.  Heiniger UK introduces two promotions this week as the clipping season gets into full swing.  The Swiss-made brand also has a new sales manager, Simon Freegard. In a consumer offer, each X Series Heiniger clipper comes with a free multi-pocket sports bag.  While a Bluetooth speaker is being given away with each purchase of a super-quiet, cordless Xplorer. Both offers are available via retail stockists while stocks last. 

BRAND PLEDGES ONE KG HORSE FEED PER KM COVERED

The ‘feed run’ will help horses this winter. Spillers and Redwings Horse Sanctuary are encouraging people to run, ride, cycle, swim or walk 10km to raise money for horses in need.  Redwings is counting the cost of reduced income due to Covid-19. And now the charity faces a tough winter.  Inspired by its staff who worked tirelessly to look after its equine residents during lockdown, Redwings is asking supporters to take on their own ‘feed run’ challenge and complete 10km. Spillers has pledged to donate...

DIRECT SUPPLY TO FITTERS MEANS MORE COMPETITIVE PRICES, SAYS SADDLE MANUFACTURER

Two famous brands switch route to market. PDS and Pessoa Saddles are to be supplied directly to saddle fitters by the manufacturer.  The brands’ owner, Argentina based saddle-maker Ruiz Diaz, says the move will mean more competitive prices and a three-week delivery for custom-made saddles.  PDS, developed with dressage ace Carl Hester, and Pessoa – named after legendary showjumper Nelson Pessoa, were previously distributed in the UK by Fieldhouse Riding Equipment.  Ruiz Diaz has appointed Sam Forrest PR to act...

NEW UK DISTRIBUTOR FOR BOOTS BRAND

Scandinavian label puts best foot forward for autumn/winter. Country clothing supplier Alan Paine is the new UK distributor for Arxus, the Swedish brand specialising in rubber field boots. Magnus Apler, founder of Arxus of Sweden AB, said: “After six fantastic years in the UK John Hammond , I’m delighted and honoured to appoint Alan Paine to further develop and extend the UK business.” Made in 100% natural rubber, Arxus boots are waterproof even before the sole is assembled.   As well as foot and...

WHY POOPER-SCOOPERS ARE LIKE GOLD DUST…

ETN tracks down supplies of this elusive but essential tool.  There’s a national shortage of pooper-scoopers. Just last week, several retail buyers told ETN they were having problems sourcing the popular tools used for picking up horses’ droppings.  But now Red Gorilla has reassured tack shops that supplies are to hand. The tubs and tools specialist even has a 15% discount promotion running on its Big Tidee.  “Because we manufacture and supply our own Tidees, we have, on the whole, been able to meet demand,”...

WHEN AGE IS JUST A NUMBER…

Two remarkable horses are thriving on these products at 37 and 40 years old.  Two senior horses are living proof that age is no barrier to leading a contented life.  And their owners have credited NAF supplements and care products for playing such an important part in their care.  Gorgeous Mr Bowjangles, known as Jack to his friends, is pictured examining his favourite new NAF product - Farrier Solution by PROFEET, which is applied daily to his hooves.  Jack's age is a bit of a...

PROMOTION AT FEED COMPANY FOR FAMILIAR FACE

Long standing employee moves up to new role. Spillers has promoted Sarah Nelson to product manager.  Sarah has been with the feed brand for 11 years, most recently as research and development co-ordinator. Before that, she was a care-line nutritionist. Sarah works closely with Professor Pat Harris, who heads the Waltham Equine Studies Group which supports the science behind Spillers.  In her new role, she’s also responsible for the technical management of products. A rider since the...
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