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COMPANIES EXCITED TO RETURN TO BETA INTERNATIONAL

“An excellent opportunity to meet up with everyone face to face once again.”

Companies, who missed BETA International in 2021, are excited to be returning to the UK’s leading equestrian exhibition at the NAEC Stoneleigh on 11-13 September 2022.

Keith Ellis, of Elico Equestrian, said: “BETA International is going to be an excellent opportunity to meet up with everyone face to face once again, a chance to showcase all the new products which we have added to our portfolio since the exhibition in 2020.  

“With Christmas on the horizon, I’d urge all visitors to call by our stand and see our collection of cards, wraps and gifts. I can guarantee there will be something for everyone.”

Another company returning to BETA International this year is Equilume Ltd. 

Marketing manager Alyssa O’Neill said: “Equilume is excited to be a part of this year’s BETA International. The company’s Blue Light Mask and Stable Light harness all the benefits of natural daylight to maximise horse performance, health, and breeding efficiency. 

“At BETA International, our team will be delighted to discuss the new rollout features of our updated Stable Light system which will be launched later this year. Equilume looks forward to creating further strategic partnerships that may be formed at the show.”

One business that will be exhibiting for the first time at BETA International is Leon (Ultralight) Boots, whose Kevin Burgess said: “This exhibition is an excellent event as our Wellington boot offering is perfect for the equine, pet and country markets. 

“We’re excited to showcase to BETA International visitors what we have to offer and how we can provide a more affordable alternative to what is currently available on the market.”

To register for free entry to the show and to view the full list of exhibitors visit www.beta-int.com. BETA International is sponsored by Neue Schule.

BETA INTERNATIONAL IS JUST WEEKS AWAY 

Visitors and exhibitors alike are excitedly preparing for the UK’s leading equestrian trade exhibition, which opens its doors in just over four weeks’ time.

BETA International, sponsored by Neue Schule, takes place on 11-13 September, with exhibitors eager to showcase their new products and services. 

Bookings for the showpiece at NAEC Stoneleigh, Warwickshire, have been impressive with virtually all stand space sold as major companies show their commitment to the event.

Hoping to catch the eye at BETA International is Battles, an international specialist in the manufacture and wholesale of highly valued equestrian and animal health products. 

Another company excited by the prospect of exhibiting is HV Equestrian. Its stable of brands is driven by the passion for equestrian sport and dedicated to producing quality collections for every horse and rider in the field.

Highlights include the Shires Equestrian-sponsored New Product Showcase, which is designed to help visiting retailers and buyers find the latest products to hit the industry. Visitors will be able to view the products under eight categories: Clothing & Footwear, Feed & Supplements, General, Horsecare, Horsewear & Equipment, Pet Products, Saddlery & Tack, Safety.

Products will be judged by a panel of industry experts to determine the winners of the New Product Awards, sponsored by Equestrian Trade News.

Another popular feature of BETA International is the expert seminar programme, as the talks from leading figures in the equestrian industry offer a great opportunity to discover some useful trade secrets.

With the event reverting back to its popular show days of Sunday, Monday and Tuesday, after being held on Thursday, Friday and Saturday in 2021, BETA International is sure to be buzzing with activity.

To register for free entry to the show and to view the full list of exhibitors visit www.beta-int.com.

BETA INTERNATIONAL IS PERFECT PLATFORM FOR PET COMPANIES TO EXTEND PRODUCT RANGES

“High spec retail lines with some great deals” to be had at next month’s show.

BETA International is being seen as the perfect platform for pet companies to extend their product ranges into the equestrian market.

This is the view of family-run Goodchap’s, a newcomer to BETA International which takes place at the NAEC Stoneleigh, Warwickshire, on 11-13 September.

The brand is proud of its eco-friendly credentials with its dog treats being sustainably sourced from trusted fish merchants in the UK, its toys being hand-made and its packaging plastic free.

“We have found that over the past couple of years, our stockists have begun to vary and spread across a broader variety of retail environments,” said the company’s Liam Goodwin. 

“From starting out supplying mostly pet shops, dog boutiques and groomers, we have found that more business types would like to stock our products. We have ventured into the world of garden centres, vets and tourist attractions, and have started to gain interest from retailers based in the equestrian world.

“We have had an overwhelmingly positive response to our product lines in our existing horse-themed stockists, and feel that now is the time to jump into the world of horses fully. This is exactly why we have decided to exhibit at BETA International.”

Thrilled to be returning

Having exhibited at BETA International in the past, GWF Nutrition is thrilled to be returning to the show this year.

Marketing manager Helen Hounsell said: “As a world-renowned show it was an absolute must for us this year to help us raise the visibility of our equine feed and supplements range across the industry. 

“We will be showcasing our high spec retail lines with some great deals to be had, as well as promoting our white labelling capabilities for those businesses who may be looking for an experienced manufacturer to produce on their behalf.”

Visit www.beta-int.com to register for free entry to the show and to view the full list of exhibitors. BETA International is sponsored by Neue Schule.

NEW EXHIBITORS SIGN UP FOR BETA INTERNATIONAL

Visitors to BETA International in September will be greeted by a host of new exhibitors as well as the industry’s big-name brands.

Manufacturers and suppliers have identified BETA International, taking place on 11-13 September at the NAEC Stoneleigh, Warwickshire, as the best place to showcase their products to UK retailers and overseas buyers, and an increasing number of them are newcomers to the exhibition.

Companies like Mānuka Vet New Zealand, who produce veterinary formulated, natural Mānuka honey solutions for skin and wound care.

Managing director Ian Pryor said: “This is the first event of any kind in the United Kingdom for Manuka Vet New Zealand. We chose BETA International because the equestrian, pet and country buyer is exactly the type of discerning customer to whom we wish to market our products.”

Other new exhibitors to BETA International include Ablet Lash, Agaso Equestrian, Catago Equestrian, Comfy Connections, Equestrian International Products & Services, Freejumpsystem, Freerein Equipment, Henry James Saddlery, Leon Boots, Troll Outdoors, and Valley Equestrian Exports.

Marvik Ebeling, sales manager Europe for Freejumpsystem, said: “We are excited to be exhibiting at BETA International 2022 for the first time. As the world’s leading manufacturer of stirrups and airvests, we are proud to host a stand at this year’s trade event. The exhibition enables us to meet in person with retailers who are already part of the FreeJump family and welcome those who would be interested to join us.”

Troll Outdoors will be showcasing its Dexshell range of waterproof socks, gloves and hats. Director Russ Gill said the company was excited by the prospect of exhibiting at the show, adding: “We are also open to manufacturing UK-made products for BETA International visitors such as horse blankets and other items.”

To register for free entry to the show and to view the full list of exhibitors visit www.beta-int.com. BETA International is sponsored by Neue Schule.

FAMOUS BRITISH BRAND STEPS INTO EQUESTRIAN MARKET

Label has long been popular with celebrities from sport and screen.

Platinum Agencies is to bring the famous Pringle brand to BETA International 2022.

Long equestrian socks from the knitwear label will be launched to the equestrian and country market at September’s trade fair. 

The exclusive Pringle socks come in twin packs in a combination of its classic argyle patterns, plus stripes and stars. 

“With the cost-of-living increases and a focus on making our products affordable, we feel these twin packs are great value at a trade price of £4.95, RRP £9.95,” Dave Wright of Platinum Agencies told ETN. 

“Pringle is an iconic brand with an incredible heritage of classic design-led products which we are excited to be involved with and bring to BETA International 2022.”   

Worn by famous faces

Pringle of Scotland was founded by Robert Pringle in 1815. Based in the Scottish borders, the company first produced hosiery and underwear, later adding cashmere. 

Pringle’s distinctive argyle diamond pattern was inspired by the tartan of Clan Campbell of Argyll, in particular their ‘tartan hose’. 

The design went on to be adopted as a favourite for golf clothing – popularised by the Duke of Windsor and his set who wore it with their plus-fours in the 1920s. 

Grace Kelly was among the famous fashionistas to champion Pringle’s argyle patterned knitwear in the 1950s. The eye-catching ‘look’ has since been revived with Pringle’s Reissued collection as recently as 2019.

BETA International is at the NAEC Stoneleigh on 11 – 13 September. 

BOGUS EMAIL WARNING 

Some messages are not quite what they seem.

The trade is urged to be wary of emails which appear to come from BETA International – but which are actually scams.

A number of them offer opportunities to purchase lists of visitor or exhibitor contacts or other data; others ask for payment to register on a promotional directory. 

BETA International 2022, takes place at NAEC Stoneleigh on Sunday to Tuesday, 11 - 13 September. Admission is free to pre-registered attendees.

The trade-only show has new organisers this year in Impact Exhibitions and Events. However, as part of the BETA Group, its ownership stays the same. 

“Our policy on safeguarding exhibitors’ data remains as steadfast as ever. We do not sell exhibitor lists, visitor lists – or any other lists of contacts,” said Claire Williams, executive director of BETA.

Anyone concerned or suspicious about marketing material that appears to come from BETA International is urged to contact:

Gordon Thomas  - gordon.thomas@impact-exhibitions.com

Information about the show is available at www.beta-int.com

BETA INTERNATIONAL 2022 NAMES CHOSEN CHARITY

Good cause to enjoy a high-profile presence at September’s exhibition.

BETA International has announced Riding for the Disabled Association (RDA) as its chosen charity for 2022.

RDA, whose horses benefit the lives of more than 25,000 disabled children and adults, will enjoy a high-profile presence at September’s exhibition, where visitors and exhibitors can find out more about the association’s crucial work.

With fun activities like riding and carriage driving, the association provides therapy, fitness, skills development and opportunities for achievement – all supported by 18,000 amazing volunteers and qualified coaches at nearly 500 RDA centres all over the UK.

Claire Williams, executive director and secretary of the British Equestrian Trade Association (BETA), said: “We are delighted to welcome back RDA as BETA International’s chosen charity. 

“RDA makes such a difference to so many disabled children and adults through the wide range of equestrian activities and interactions.  

“We are delighted to be able to support them in highlighting the work they do to the trade and helping them to make contact with new supporters for the future.”

BETA International’s chosen charity receives a stand at the show and a slot in the seminar programme.

Fran Bos, corporate partnership & events manager, RDA UK, said: “We are delighted to have been chosen as the charity of the year for BETA International. 

“RDA has been an integral part of the equestrian landscape for over 50 years and we have a huge amount to offer the businesses that serve this fantastic community. 

“At BETA International, we will be raising awareness of the various ways that businesses can benefit from working with us, showcasing our life-changing activities and encouraging more companies to give their support.”

RDA is an inclusive and diverse organisation, welcoming clients with physical and learning disabilities and autism. Through its network of member groups, RDA is at work in every corner of the UK, bringing the therapy, achievement and fun of horses to as many people as possible.

RDA can only carry out its life-changing activities thanks to the generosity of donors, the dedication of volunteers and the good nature of fantastic horses.

BETA International is the world’s number one trade show for equestrian, country clothing and pet products. The 2022 show takes place from 11 to 13 September at the NAEC, Stoneleigh Park. 

To find out more about exhibiting at BETA International, contact Fiona Dagger at Impact Exhibitions & Events on 01892 862848 or email fiona.dagger@impact-exhibitions.com.

RECORD-BREAKING SPONSOR EXTENDS TRADE FAIR SUPPORT

BETA International to return to its traditional Sunday, Monday, Tuesday dates this September.

Neue Schule has agreed a two-year extension to its main sponsorship of BETA International 2022.

The trade event reverts to its traditional show days of Sunday, Monday and Tuesday when it returns to NAEC Stoneleigh on 11-13 September. 

North Yorkshire based bits and bitting specialist Neue Schule is BETA International’s longest standing main sponsor, having backed the show for nine years. 

“BETA International has proved to be incredibly valuable for Neue Schule throughout our years of sponsorship,” said CEO Sarfraz Mian. 

“The trade fair delivers excellent UK and international exposure, and has brought results that have far exceeded our expectations.”

New organiser

BETA International 2022 will be run by Impact Exhibitions & Events.

The company, which stages the pet and aquatic industry events PATS and AQUA, is organising BETA International behalf of Equestrian Management Consultants (EMC) – the commercial arm of the British Equestrian Trade Association (BETA).

“We’ll be working closely with BETA’s trade fair committee to make sure the show continues with its winning formula,” said Gordon Thomas of Impact Exhibitions & Events.

“There are some exciting plans to make the 2022 exhibition an unmissable event in the equestrian industry calendar.”

To find out more about exhibiting at BETA International, contact Fiona Dagger at Impact Exhibitions & Events on 01892 862848 or email fiona.dagger@impact-exhibitions.com.

For the latest news and developments visit www.beta-int.com.

MEET YOUR NEW CONTACT FOR BETA INTERNATIONAL…

“It’s exciting,” says specialist in business-to-business exhibitions.

Fiona Dagger, the new main contact for BETA International exhibitors, is “feeling very positive” about her new role. 

Fiona is head of sales at Impact Exhibitions & Events who are running the 2022 show on behalf of former organiser Equestrian Management Consultants (EMC), the wholly owned subsidiary of the BETA Group.

Fiona Dagger

During 20 years in the exhibition industry, Fiona has specialised in business-to-business events including the Glee gardening exhibition and PATS pet trade shows. She also worked on the Royal Smithfield agricultural event.

Married with two children, Fiona lives on a smallholding in Kent where she keeps chickens and guinea fowl. She’s a dog owner and a lifelong rider who currently enjoys exercising a friend’s horse.

“What’s great about exhibitions is that you can transfer your skills to different industries,” Fiona told ETN. “It’s always exciting to be working with new people - and a bonus that equestrianism is something I like and understand.

“BETA International exhibitors will find it useful that I have great experience in the business-to-business and retail world. I appreciate that this is a business show first and foremost; it just happens to be largely for equestrian companies.”

Fiona would like to see BETA International steadily expand in future years, and is keen to explore its potential within the country lifestyle sector. 

“Visitors and exhibitors really enjoyed Stoneleigh last year, so firstly we at Impact are looking forward to consolidating last year’s successful show there,” she added.

BETA International will revert to its traditional days of Sunday, Monday and Tuesday when it returns to NAEC Stoneleigh on 11 – 13 September 2022. The show first ran at the Warwickshire venue in September. 

To find out more about exhibiting at BETA International, contact Fiona Dagger at Impact Exhibitions & Events on tel 01892 862848 or email Fiona.dagger@impact-exhibitions.com

Future Image by Gerd Altmann 

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