Beta International

ETN is the trade fair’s one and only media partner. The official BETA International preview appears in Equestrian Trade News (ETN) January issue. To get involved, contact Beth Crow on 01937 582111 or email bethc@beta-int.com

PRODUCTS AND INSPIRATION IN TRADE SHOW’S NEWZONE

Retailers on the lookout for new products and brands are in for a treat thanks to significant take-up for BETA International’s NewZone.

RETAILERS REGISTER FOR FREE TRADE SHOW TICKETS

Retailers from the UK and overseas have been quick off the mark to apply for their free tickets since registration for BETA...

AMERICAN COMPANIES CLAIM SLICE OF UK’S £4.7BN EQUESTRIAN SECTOR

BETA International is a big hit with American companies that are returning to exhibit at its 2020 show. WF Young/Absorbine, Shapley’s Superior...

TALKING BUSINESS PANELLISTS ANNOUNCED

ITV newscaster Alastair Stewart and Talking Business are set to make their annual return to BETA International with a new panel of...

CUTTING-EDGE SPONSORSHIP ANNOUNCED

Animal health and equipment wholesaler Agrihealth is to sponsor BETA International’s Demonstration Arena under its Liveryman brand of animal clippers and trimmers. 

VISITOR REGISTRATION IS NOW OPEN FOR BETA INTERNATIONAL

American retailers are being encouraged to join their industry counterparts from across the word in registering to visit BETA International 2020. Buyers...

SPARKLING SPONSORSHIP UNVEILED

Supplements specialist prepares to pop the corks. It’s a sponsorship hat-trick for equine supplement specialist NAF, which is backing...

CATWALK COOL AT RED-HOT SHOW

American retailers are set for some catwalk cool at BETA International 2020 courtesy of dancer Victoria Thomas and her company Red Ice...
coffee shop, BETA International,

COFFEE SHOP WINS BACKING

Sponsorship highlights Pets at BETA International. TopSpec Equine is backing the BETA International Coffee Shop...
new product gallery

SHIRES EQUESTRIAN SPONSORS NEW PRODUCT GALLERY

The company is set to sponsor BETA International’s showpiece of what’s new for a seventh consecutive year.Shires Equestrian has signed to sponsor...
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