BETTER BUSINESS

HOW TO FUTURE-PROOF YOUR CUSTOMERS’ LOYALTY

As stores re-open, retailers are scrambling to secure customers’ best attention. Make sure your outlet is front and centre. Excellent customer service creates contented customers...

EXPECT THE UNEXPECTED…

Covid-19 came out of the blue; trading out of it is all about risk management.  The coronavirus pandemic has thrown multiple obstacles in business’s paths....

IT’S TIME TO TAKE OFF THE HANDBRAKE

Choosing the right promotional vehicles is key to driving out of coronavirus doldrums, says marketing expert.  Whether planning a new product launch, looking for a...

HOW CAN WE GET CUSTOMERS SPENDING POST COVID-19?

Essentials have been selling. Now it’s all about turning consumer ‘wants’ into ‘needs’?  Persuading customers to come back and start spending again requires resilience and...

GETTING THE MESSAGE ACROSS…

Why it’s important your PR and social media content has the right tone of voice.  The coronavirus outbreak is making this a difficult and uncertain...
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