BETTER BUSINESS

NICE TO MEET YOU…

When first impressions really count.  People make an assumption about you within the first seven seconds of meeting you.   Even during faceless communication such as phone...

WHY YOUR LOGO ISN’T THE MOST IMPORTANT PART OF YOUR BRAND…

Which companies are getting it right? When you think of a brand, what do you think of?  An iconic logo, perhaps? Maybe particular fonts or colours?...

HOW TO FUTURE-PROOF YOUR CUSTOMERS’ LOYALTY

As stores re-open, retailers are scrambling to secure customers’ best attention. Make sure your outlet is front and centre. Excellent customer service creates contented customers...

EXPECT THE UNEXPECTED…

Covid-19 came out of the blue; trading out of it is all about risk management.  The coronavirus pandemic has thrown multiple obstacles in business’s paths....

IT’S TIME TO TAKE OFF THE HANDBRAKE

Choosing the right promotional vehicles is key to driving out of coronavirus doldrums, says marketing expert.  Whether planning a new product launch, looking for a...
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