All of the Better Business articles shown below were originally printed in ETN (Equestrian Trade News) magazine
Better Business
How does that sound?
Most businesses appreciate the importance of visual branding these days, but fewer understand that how a brand sounds can be just as...
“We want it NOW!”
Unlike their parents and grandparents, the millennial generation is less likely to save up for a big ticket item such as a...
Kiss and tell
When once a handshake would suffice, continental style kissing is now the norm. But could certain workplace greetings qualify as harassment?
Look local
Look local Bricks and mortar retail has one big advantage over online - a local community to market to, says Adam Bernstein.