Well-known sales agent joins new team.

Annabel Cheal is to represent the Breyer brand in the south of England

New Jersey, USA based Breyer has appointed Bandai UK as its distributor for the UK and Ireland. 

Bandai UK is to exhibit the equestrian models, toys and accessories at BETA International in September. 

It’s also named Annabel Cheal as sales agent for Breyer, covering accounts in the south of England. Annabel already represents Equilibrium, Champion, Toggi and Shaws Equestrian.

On relaunching Breyer to the UK market, Bandai UK’s managing director Nic Aldridge said: “It provides us with an exciting opportunity to work with trusted partners and new retail channels.”

Added Stephanie Macejko, vice president of marketing for Breyer. “We are pleased to partner with Bandai and look forward to working together to grow the Breyer brand in the UK.”

Breyer is a division of Reeves International. 

Surrey based Bandai UK is a manufacturer and licensee of popular brands of children's toys and interactive entertainment.

Breyer is set to relaunch in the UK via a new distributor.